If you’re driving onto The Palm anytime soon, you might think you’ve taken a wrong turn into Brazilian rainforest.
It’s part of the same project by Brand Dubai that wants to turn Dubai into an open-air museum and has transformed the streets of old Dubai into a huge art gallery.
Brand Dubai is the creative arm of the Government of Dubai Media Office and they’ve joined with developer Nakheel to make Dubai more beautiful as part of the #DubaiSpeakstoYou initiative.
Their debut joint project is to turn the flyover of East Crescent on Palm Jumeirah into a verdant green forest. They’re not actual trees, but a faux forest using fibreglass to make the pillars of the bridge look like tree trunks and creating dense foliage sprouting across the underside of the bridge.
Yes, it’s all got a bit Shakespearian on Dubai’s iconic artificial island, as a forest seems to have moved in overnight.
There’s a perfectly natural explanation though – this is the first of many #DubaiSpeakstoYou project set to roll out across the city, to help realise the vision of Vice President and Prime Minister of UAE and Ruler of Dubai, HH Sheikh Mohammed bin Rashid Al Maktoum.
Fake plastic trees sounds like an epic song title, by the way.