5 of the best things about the DSF sales

DSF is returning for its 25th season at the end of December. And as usual, it’s not just the discounts that are getting people excited.

What’s ‘in-store’ you ask?

The next Dubai Shopping Festival (DSF) will take place between 26th December 2019 and 1st February 2020. 38 days of slashed prices, life-changing prizes, and thrilling live performances – and now we know who’s going to take the stage, it’s even more exciting

We’re breaking down the highlights so you can plan your shopping strategies accordingly.

The performances

Five international artists have now been confirmed as part of the DSF shows which will take place at Burj Park Downtown on the 26th and 27th December.

Day one of the shows features regional talent in the shape of Cheb Khaled, Sherine Abdel Wahab and Hussain Al Jassmi. On day two, they’re bringing ‘the Payne’ – ex-One Direction mega star, Liam Payne will sing on a bill backed by sensational singer-songwriter Jorja Smith.

Doors open at 3pm and incredibly – the concerts are free. You’ll need to register though as tickets are limited.

Get yours here



The sales

You know the drill. More than five weeks of up to 90 per cent sales across malls, shopping centres and retail outlets across Dubai. There’s in excess of 3,500 participating stores and shops in total – with savings on fashion, toys, electronics, cosmetics, books, home furnishings, holidays – pretty much anything you can whack a big red sticker on.

All of the big malls are taking part. The new Nakheel Mall on Palm Jumeirah, Mall of the Emirates, The Dubai Mall, Ibn Battuta, City Centre malls, Mercato and many many more – are getting ready to make bids for your spending money.

Anticipate being bankrupted by the festive season? Why not ask Santa to give you some mall vouchers for Christmas this year?  

The prizes

DSF 25 promises “life-changing” give-aways. And they’re not exaggerating. This year up for grabs you’ll find:

  • AED 1,000,000 for one winner courtesy of INFINITI cars.
  • An INFINITI QX50 car and AED 200,000 in cash EVERY DAY of the festival.
  • Not wanting to be outdone, Nissan is giving away 33 cars (in five different models)
  • Nissan is also offering weekly cash prizes of AED 10,000.

The fireworks

Every single night of the festival. Because did it really happen if you don’t launch colourful pyrotechnics into the night sky?

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