It’s all about the female focused hotels right now and this new property in Al Barsha will be run mainly by women.
Time Hotels Management promises to “aim” that 80 per cent of its team members should be female.
Although the general manager has already appointed and she – spoiler – is Ghada Mahgoub – more than other 100 women will be needed to fill other roles at the four-star hotel.
Once built, Time Asma (which means beautiful in Arabic) will have 232-rooms over six floors, a gym, swimming pool, jacuzzi, a business centre and two restaurants for both male and female guests.
There will also be dedicated facilities that are women only, including two floors of the hotel reserved just for ladies, with their own check-in counter, options to book women-only taxis and dedicated parking spaces.
As well as catering to the cultural needs hotel customers in the Middle East, Time hopes to bring more girl power to the industry. Almost equal numbers of male and female graduates leave hospitality school, but fewer women enter the hotel workforce, says TIME Hotels CEO Mohamed Awadalla.
However globally, women are leading the way as travel consumers. They make 80 per cent of all decisions when booking holidays and unaccompanied female travel is also on the rise.
Set to open at the end of 2017, the project was announced at Arabian Travel Market, which is currently taking place at Dubai World Trade Centre.
It’s part of a growing trend for female-only hotel space. Earlier this month, luxury hotel Dukes Dubai opened on Palm Jumeirah and debuted ladies’ only enclave the Duchess Floor.