Chatting on his mobile, this driver is clearly distracted as his infant son wriggles in the passenger seat next to him. Neither mother nor child are wearing a seatbelt, and it’s a dangerous sight to behold.
Luckily the Emirati family are actors starring in a new video released by Dubai Police to hammer home new stricter road safety laws put into place earlier this month.
Tougher regulations for road users in Dubai were announced back in May this year and implemented earlier this month (July).
It is hoped they will eventually eliminate reckless driving, traffic offences and fatalities, which rose to 725 deaths in 2016, up from 675 in 2015.
At the end of the one-minute video, the foolhardy family have totted up 20 black points and accrued AED 4,200 in fines, but they could have lost a whole lot more.