Dubai Week

Supermarket freezes prices on 50,000 products

Union Cooperative-min

Savvy shoppers, a Dubai supermarket has frozen prices on nearly 50,000 items until the end of 2018.

Union Co-op announced the decision as part of the company’s ‘Consumer Happiness’ initiative and as part of the Year of Zayed initiative. Prices will be fixed in food, non-food, textile, travel, outdoor, heavy household, light household and camping for the next nine months across the supermarket chain’s 14 branches.

Khalid Humaid Bin Diban Al Falasi, CEO of Union Coop, said: “This move comes as a part of our Year of Zayed initiative, which sees us give something more to the society. As a part of our Corporate Social Responsibility initiative, this time we plan on competitive pricing to our community on quality products, so that they are able to enjoy the best shopping experience.”

Discounts abound in the UAE right now. Recently VIVA, the first no-frills supermarket launched in the UAE. Most of the products there are Landmark’s own brand, similar to European deep discount stores like Aldi and Lidl. We’re promised prices could be 30 per cent cheaper than other food retailers and a home delivery service could be introduced.

Bigger price cuts could be coming to your shopping trolley soon, but they won’t be around forever. It’s also been reported that the Ministry of Economy has announced a 50 per cent on consumer goods and food from 20th March to 20th April at co-operatives and supermarket chains in the country.

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