Seems there’s no place social media won’t go, but now Dubai Health Authority’s (DHA) Health Regulation Department has banned the emirate’s medical facilities from using videos of patients as Insta ads.
The DHA issued a circular forbidding clinics and hospitals from “filming patients during surgery for the purpose of advertising their services and doctors on social media channels”.
Dr Marwan Al Mulla, Director of Health Regulation at DHA, said there has been an increasing number of unauthorised medical people entering operation rooms broadcast live on social media channels like Instagram, Snapchat and Twitter, to advertise for their facilities and doctors.
Even if the patient agrees, Dr Al Mulla said recording violates their privacy and endangers their health and safety. It also could affect the medics’ concentration and breaches infection laws, especially if the person filming is not authorised to enter the operating room or does not have a medical background.
He stressed that the authority is keen to achieve the highest standards of quality and safety in the services provided to patients and is committed to continuously communicating with its strategic partners in the private health sector.