Giant towers of Ed Sheeran ketchup are popping up around the UAE

Heinz Ketchup and Ed Sheeran at Carrefour

Yep, you read the right. The flame-haired warbler has his own limited edition Heinz Tomato Ketchup.

Stacks of ‘Ed-chup’ are towering over Carrefour branches in the UAE.

Complete with Ed-inspired tomato emoji, the bottles were created to celebrate Heinz’s 150th birthday.

As well as being a chart-smashing singer-songwriter, Brit Sheeran is also a life-long Heinz ‘superfan’ and even has a tattoo of the famous red condiment.

‘Ketchup’ with stacks of the limited-edition bottles at Mall of the Emirates, City Centre Ajman and Marina Mall Abu Dhabi Carrefour hypermarkets until Tuesday, 27th August.

A total of 52 volunteers spent more than 48 hours building a tower* made from 883 bottles and measuring 3.37 metres each that’s broken the Guinness World Record title for the tallest Packaged Food Display.

Grab your bottle of ‘Ed-chup’ from any store nationwide while stocks last. But will you keep it in the cupboard or the fridge? Take the tomato debate to our social media!

Find your nearest Carrefour at

*We are happy to clarify that for health and safety reasons, the towers you’ll see in-store are not the record-breaking one.

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