It’s already home to galleries, artisans and creative projects, but Al Quoz has been designated for redevelopment into an expansive centre for artistic production.
These blueprints for the new cultural collective involve the expansion of areas like Alserkal Avenue into the, currently predominantly industrial, neighbourhood of Al Quoz.
The strategy was announced by Dubai Culture and Arts Authority, who explained they’ll be collaborating with Brand Dubai, Dubai Tourism, Dubai Municipality, and the Roads and Transport Authority (RTA).
It’s a project that will be carried out according to “the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to establish Dubai as a global cultural destination and a leading city in heritage, cultural content and creative industries.”.
These words from Dawoud Al Hajri, Director-General of Dubai Municipality were joined by strong statements from the representatives of other government entities.
Chairperson of Dubai Culture and Arts Authority, H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum said “the new vision will reinvigorate the cultural scene in the city and set in motion a comprehensive cultural movement.”
Mona Al Marri, Director-General of the Government of Dubai Media Office was keen to highlight the fact that the initiative would “support homegrown businesses in Al Quoz and tell the story of innovation and creativity shaping the area’s entrepreneurial culture.”
Work has already begun, with the RTA upgrading the transport infrastructure. And the dramatic transformation is expected to be some way down the track by 2025, when Dubai aims to be crowned the world’s most visited city.
Al Quoz already hides one of our favourite locales in Dubai, Alserkal Avenue. A network of galleries, studios, record shops, bohemian eateries and cafes as well as Dubai’s only arthouse movie theatre, Cinema Akil. It’s an area that proves beyond any doubt that Dubai has an artistic soul, a celebration of home-grown and international creativity.
It’s an area we suggest whisking anyone that questions the cultural integrity of Dubai – directly to. And we’re frankly teary-eyed and emotional (in a good way) about the idea of more investment in the area.