By 2028, Twitter’s annual revenue will reach $ 26.4 billion, compared to $ 5 billion last year.
According to the New York Times, Musk pointed out that his plans include reducing the credibility of Twitter to less than 50% of profits from ads, to 45% of total revenue, up from 90% in 2020.
The report predicts that advertising will generate $ 12 billion in revenue and about $ 10 billion in subscriptions by 2028, while other revenue could come from businesses such as data licenses.
Twitter will make $ 15 million in business payments by 2023, which will grow to $ 1.3 billion by 2028.
Musk predicts that the ARPU – the key metric for social media companies – will increase by $ 5.39 with all these changes, from $ 24.83 last year to $ 30.22 in 2028.
Musk predicts that the number of Twitter users will increase from 217 million at the end of last year to 931 million by 2028 and 600 million by 2025.
“Much of this growth comes from ad-supported businesses on Twitter, including Twitter Blue, where users pay $ 3 a month to personalize their experience with the app,” the report continued.
The report said Musk plans to hire 3,600 employees and increase the number of Twitter employees to 11,072 by 2025.
Musk aims to increase free cash flow to $ 3.2 billion by 2025 and then to $ 9.4 billion by 2028, noting that Twitter will add about $ 13 billion in debt as part of the acquisition plan.
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