Thursday, July 18, 2024

How did Barbie pink paint cause a global shortage?

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How did Barbie pink paint cause a global shortage?

When the director of the upcoming Barbie movie, Greta Gerwig, invited production designer Sarah Greenwood and decorator Katie Spencer to bring Barbie’s world to life, they certainly couldn’t have imagined that the decor would lead to an international shortage of pink paint.

The trio spoke to Architectural Digest about their efforts to create Barbie’s world, as Jervik wanted to create an “alternate universe of Barbie-Land.”

Therefore, instead of visual effects, Gerwig decided to manually create the background of the film’s events.

“Everything has to be solid, because toys are everything you touch,” Gerwig told the magazine, insisting she keep everything pink. “I wanted the pinks to be really bright and everything to be exaggerated,” she added.

According to Greenwood, the construction of Barbie’s world, which took place at Warner Bros. Studios outside London, required more pink paint than Roscoe could produce, causing the world to “turn pink”.

However, in an interview with the Los Angeles Times, Roscoe’s vice president of global marketing, Lauren Broad, explained that the film’s production coincided with problems in the wider global supply chain during the coronavirus outbreak. Climate conditions experienced by Texas, USA in 2021. This greatly affected access to key ingredients used in the paint industry.

In fact, the trailer for the movie “Barbie,” which will be shown on July 21, clearly shows the amount of pink used.

The film stars Margot Robbie as the famous doll and Ryan Gosling as “Ken”. The cast includes America Ferrera, Simo Liu, Issa Rae, Michael Cera, Emma Mackie, Nkoti Katwa, Emerald Fennell, Alexandra Shipp, Harry Neff, Ariana Greenblatt, Sharon Rooney, Scott Evans, Rhea Perlman, Will Ferrell and more.

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Pandora Bacchus
Pandora Bacchus
"Coffee evangelist. Alcohol fanatic. Hardcore creator. Infuriatingly humble zombie ninja. Writer. Introvert. Music fanatic."

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