Earlier this year TikTok took social media by storm when it launched its Bold Glamor photo app.
Some are fascinated by the technology, which begins to alter users’ facial features in photos and videos, sculpting cheekbones, smoothing skin and adding sparkle to eyes, all with unsettling realism.
But many have expressed concern about the way the filter’s image processor enhances unrealistic beauty standards.
While there is growing concern about the way technology affects our ideas about beauty, some believe it will change our attitudes about beauty for the better.
CNN asked experts to identify innovations that could have a positive impact.
According to Hannah Mouser, a beauty researcher at WGSN, a company that monitors consumer trends, this is not negative for those who grew up using social networking sites, and indicates that there are some positive campaigns on sites like “Tik Tok.” Including “Be Positive” and Body Hair Positivity, it encourages users to embrace the skin they’re in.
She said Generation Z has played a key role in denigrating traditional beauty narratives and challenging topics previously considered taboo.
For her part, Florencia Solari, creator of the Augmented Reality and Image App, explained, “Thanks to social networking sites, we have access to what beauty looks like.”
“Instagram handles can help us try out different looks, especially when we don’t need to expose our faces to the whole world all the time. It doesn’t always mean low confidence, but rather it’s a way to experiment,” she said. was added.
In turn, Revive Inc. for cosmetic technology. CEO, Sambo Parkinen, said, “Brands can use augmented reality to allow customers to try cosmetics without actual makeup.”
Use of artificial intelligence
Consumers are looking for personal uses for the technology, said Olivia Hutton, head of beauty at The Future Laboratory. For example, there’s the Trendio app, which offers a personalized and curated shopping experience.
“It offers live, pre-recorded video content, helping users make product decisions before they buy,” he said.
says Simi Lindgren, founder and CEO of Yote, a platform that uses artificial intelligence to make buying beauty products easier.
Access
This year the biggest names in the beauty industry have developed technologies for determined people.
Estée Lauder Companies has launched a make-up assistant app for the visually impaired. The app uses smart mirror technology to detect makeup on the user’s face and an audio guide describes where touch-ups may be needed.
In January, L’Oréal unveiled its handheld beauty app, designed to help people with limited mobility or tremors.
“He believes that technological advances will one day restore faith,” said Geoff Balogh, L’Oreal’s chief technology and innovation officer.
Create an avatar
Our ideas of beauty are reflected in the video game characters that people use to represent themselves in virtual environments.
“Brands want to increase the inclusion of avatars in video games,” said beauty analyst Mouser.
In 2022, beauty brand Dove has partnered with women-led game studios Women in Games and Epic Games to create healthy and diverse representations of women and girls in gaming.
Solari predicts that the way we represent ourselves in the digital space of the future will diverge from how we appear in the real world.
(Flu Cornell – CNN)
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