January 30, 2023

Dubai Week

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Disney launches streaming platform in the Middle East and North Africa

Disney launches streaming platform in the Middle East and North Africa

“Disney” launched its broadcasting service “Disney Plus” in the Middle East and North Africa on Wednesday, seeking market share in a region where the majority of the population are young, but only a few use such services. . Disney Plus, which claims to have launched in 16 Arab countries, offers region-specific content, including Arabic translations for most works, especially those with a large audience.
According to digital TV research, Netflix is ​​currently the best streaming service provider in the region with over 6.8 million subscribers. Stars Play is in second place with less than two million subscribers, followed by Amazon with 1.4 million subscribers.
Some competing broadcast sites offer original content in Arabic, and Netflix launches the second season of the popular series “Al Rawabi School for Girls” and “Search for Ola”. The MBC Group “Shahid” operating system is also producing the Arabic version of the British comedy series “The Office” (The Office). And the competing service, “OSN” Broadcasting, introduced the Arabic version of the American legal series “Suites”.
Also “OSN” previously showed the original content for “Disney Plus”.
Digital TV research predicts that Netflix’s subscriber base will reach 11 million by 2027, and that Disney Plus will rank second with nearly 6.5 million subscribers. Amazon expects the number of subscribers to reach 4.8 million by 2027, while the number of STARZ PLAY subscribers will be less than three million.

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