Emirates News Agency – Ahmed Belhoul Al Falasi delivers a keynote address to the Youth Media Forum in the presence of Latifah Bint Mohammed.

Dubai, 25th September / WAM / Chairman of Dubai Culture and Arts Authority, Member of Dubai Council, His Excellency Dr. Ahmad Belhoul Al Falasi, in the presence of Sheikha Latifah bint Mohammed bin Rashid Al Maktoum, Minister of Education, emphasized the importance of having a platform to exchange experiences and knowledge and improve the presence of talented youth. .In the media sector, it contributes to the qualification of young male and female media professionals and prepares them to absorb the developments and challenges in the sector. Preserving the traditions and ethics of media work, ensuring its authenticity and sustainability of its impact.

This happened during His Excellency’s speech at the Youth Media Forum, which was established under the guidance of His Highness Sheikh Ahmad Bin Mohammed Bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council. The main session of the first session of the forum organized by Dubai Press Club, is exclusively dedicated to male and female students. Media.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, announced through his “X” platform (formerly Twitter) in search of a famous young man, “May God protect him”. Or the woman representing youth issues in the government of the United Arab Emirates, learned very valuable lessons, caring for the youth, empowering them and listening to their voices and issues is a priority for every country that aspires to uniqueness and excellence, because the future is one that is capable of facing the challenges of time with a proactive attitude and passion for work and achievement. Nations are created by its conscious youth, which indicates that His Highness chose to announce one of the most popular social media platforms. The need to imbibe modern technologies and tools and use them to reach the target audience efficiently and effectively.

He added: “We in the UAE have learned from our intellectual leadership the importance of understanding the needs of the future and preparing to meet its challenges if we want to achieve global leadership, and those who want to be at the forefront should not hesitate. Invest in the youth because they are the creators of the future.”

Honorable Dr. Ahmad Belhoul Al Falasi praised the Youth Media Forum and the key topics it presents, revolving around the role of youth in creating tomorrow’s media, stressing that the value of media work is to bridge generations by combining expertise and experiences. Pioneering the energy of young media professionals, strengthening the connection between the values ​​and ethics of media work and tools, paving the way for a new generation of Arab media professionals armed with modern technology, knowledge, skills and confidence. Skillfully leading the media scene in our Arab world for years and decades.

He emphasized that it is imperative that the media evolves in line with the changes towards the future, its staff and leaders develop, and create and sustain content that is competitive in terms of value, quality and impact. The pace of development in the UAE and its aspiration for further progress and prosperity in the next phase point to the importance of media-savvy students with values ​​of integrity and authenticity to ensure the influence of Arab media in the future. and to adapt to the rapid changes occurring in the field of media work, to develop the ability to face challenges armed with competence and creative thinking, and to commit to the principles and ethics of the profession in order to carry out their duties effectively and efficiently.

– The voice of truth.

On the opportunities and challenges facing the media sector, especially in the light of the rapid technological development across the world, the Hon’ble Minister of Education said that today’s media landscape is diverse and has a mix of traditional and mixed media. Digital, in which message and concept are intertwined, and exposes the recipient to a vast stream of usable.

He pointed out that modern technologies play a fundamental role in shaping the future of media, especially artificial intelligence and other technologies that will change the shape of media as we know it, offering opportunities to disseminate information, opinion and analysis in new ways. . At the same time, it creates many challenges, symptoms of which we see today in the spread of fake news and the use of techniques such as deep fakes.

– Accept responsibility.

The Hon’ble Education Minister expressed confidence in the ability of the young media students to carry out the responsibility entrusted to them with all skill and integrity. Knowledge and a negative media that doesn’t care about the truth is like the difference in building society.” It is progressive and believes in the values ​​of tolerance and coexistence and strives to achieve sustainable growth and development for all its groups. And in backward societies ignorance and falsehood are prevalent among their members.