OMODA&JAECOO sold 3,000 vehicles in the UAE over 12 months. For a brand that didn’t exist in the market until February 2025, the figure represents an aggressive entry into territory dominated by Japanese and European manufacturers.
The Chinese marque, operating under Chery International, launched with no showrooms and no brand recognition. By this month, it operates six facilities across Abu Dhabi, Dubai, Sharjah, Fujairah and Ras Al Khaimah. A seventh—the second Dubai location—opens at Oasis Mall before February ends.
That’s one new showroom every eight weeks.
The expansion comes as OMODA&JAECOO rolls out Ramadan promotions designed to accelerate momentum. Buyers of petrol models face zero-percent finance stretched across five years, alongside AED3,000 cash, free insurance, complimentary servicing, window tinting and a 10-year warranty extending to one million kilometres. The hybrid lineup—branded Super Hybrid System—gets a two-year service contract, insurance, AED6,000 and an eight-year warranty.
The offers run across all showrooms for an undisclosed limited period. Early bird bookings for two unreleased models, the OMODA C7 and JAECOO J8 SHS, carry an additional AED6,000 incentive for customers reserving during Ramadan.
Shawn Xu, chief executive of OMODA&JAECOO Automobile International, framed the milestone as reciprocal. “As we mark our first anniversary in the UAE and prepare to welcome the holy month of Ramadan, we are proud of the trust our customers have placed in us,” he said. “These exclusive offers are our way of giving back, celebrating our journey so far, and welcoming new customers into the OMODA&JAECOO family.”
The 3,000-unit benchmark suggests the brand found traction despite entering a market where Toyota, Nissan and other established nameplates hold commanding positions. Chinese manufacturers have intensified focus on Gulf markets over the past three years, leveraging competitive pricing and extended warranty terms to challenge incumbents.
Whether OMODA&JAECOO sustains the trajectory depends partly on the two forthcoming models and partly on how deeply the zero-percent finance offer cuts into margins. Five years interest-free represents substantial cost, either absorbed by the manufacturer or subsidised through dealer agreements.
The brand splits its identity between OMODA, pitched as tech-focused urban transport, and JAECOO, marketed toward buyers wanting off-road capability wrapped in premium trim. Both sit under Chery International’s broader push into markets beyond China, where domestic competition has compressed profitability and forced manufacturers to seek revenue elsewhere.
Over the past year, OMODA&JAECOO UAE staged test drive events, experiential activations and partnerships aimed at building recognition from scratch. The six-showroom network now provides physical presence in five of the seven emirates, with concentration in Abu Dhabi and, shortly, Dubai.
The Oasis Mall location signals intent to secure high-footfall retail environments. By month’s end, shoppers browsing the mall will encounter a brand that, 12 months earlier, had no UAE presence whatsoever.
Ramadan traditionally triggers aggressive automotive promotions across the UAE, with manufacturers and dealers competing for buyers in a compressed shopping window. This year’s OMODA&JAECOO offer—zero interest across 60 months—ranks among the more assertive financing packages available, though rivals frequently counter with cashback, accessories or servicing bundles.
Customers interested in the deals can visit showrooms or call 800 66632 to arrange test drives. The brand hasn’t disclosed how many of the 3,000 sales came from fleet purchases versus retail buyers, nor broken down the split between OMODA and JAECOO models.
What’s clear is the speed. Twelve months, six showrooms, 3,000 vehicles moved. For a marque unknown to Emirati buyers in early 2025, the first-year figures suggest Chinese manufacturers aren’t merely entering the Gulf—they’re spending heavily to establish themselves as permanent alternatives to the brands that have dominated for decades.
Whether the strategy proves sustainable beyond promotional periods remains the open question. For now, the zero-percent finance offer gives buyers five years to decide if OMODA&JAECOO belongs in the UAE market long-term.