A strategic partnership between “New Media Academy” and “Core 42”.

Dubai: “The Gulf”

New Media Academy, the first digital media academy in the Middle East, has entered into a strategic partnership agreement with Core 42, a company formed as a result of the merger of G42 Cloud, Inception Institute and Injasat. Improving the model’s capabilities and capacity. “GES”, the world’s most advanced Arabic language model, also contributes to the development of the ability to create innovative creative content in Arabic that is particularly relevant to current needs. Media, Marketing and Corporate Communications departments.

During the proceedings of the second session of the World Media Congress 2023, Hussein Al-Adouli, Director of the New Media Academy, and Andrew Jackson, Executive Vice President and Managing Director of Artificial Intelligence at Core 42, signed a strategic partnership agreement. Organized by ADNEC Group in association with Emirates News Agency WAM in Abu Dhabi.

Under the partnership agreement, within the framework of the interest of both parties to adapt to the rapid changes of artificial intelligence, and to benefit from the best opportunities created by this fast-growing field, the company “Core 42” will provide the Academy artificial intelligence tool, Jes, along with the Arabic texts used in the Academy’s publications and videos, Digital Arabic Published on social media platforms with the aim of promoting content, and contributing to the creation of high-quality Arabic-based texts. Artificial intelligence techniques contribute to providing faster, more creative and better solutions in various fields, helping content producers, especially newbies, to create purposeful and better content.

Hussain Al-Atwali said: Artificial intelligence plays a vital role in advancing societies willing to invest in its data and benefit from the power it provides in shaping the future. The Academy will work to provide the most creative and specialized Arabic texts in various fields based on the Advanced Linguistic Model “GIS”, an innovative tool capable of producing high-quality texts in Arabic.

He pointed out that the strategic partnership with “Core 42” will give content producers and creators the opportunity to interact with artificial intelligence techniques to promote innovative creative content and turn their ideas into reality. and increase their productivity in the Arabic language, establishing the country’s central role. The UAE aims to promote the status of Arabic in the digital world, a language that expresses our identity, culture, values, originality and roots.

Andrew Jackson said: Our strategic partnership with New Media Academy is timely as the organization seeks to enhance collaboration with innovators, educators and developers through the “GIS” model. Experience, which now includes a linear biases “ALiBi” focus feature… This model expands long shots to deliver better, more accurate and innovative content.

• Advanced skills

The Academy participates in the second session of the World Media Congress, after a successful participation in the first session, visitors to the Academy’s stage can participate in conversations and workshops that shed light on the most pressing challenges of the media industry. and its latest trends in the Arab and international world.

A large linguistic model for developing artificial intelligence in Arabic, “JIS” was launched in August, the result of a collaboration with Mohammed bin Zayed University of Artificial Intelligence (MBZUAI), the first graduate university specializing in artificial intelligence research. The world, and the company “Cerebras Systems.”