ARB Emirates, part of the Al Masaood Group and a market leader in four-wheel-drive accessories and outdoor equipment, is returning to the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2025 for the 16th time. Taking place from 30 August to 7 September at the Abu Dhabi National Exhibition Centre (ADNEC), this year’s participation coincides with a milestone celebration as ARB marks its 50th anniversary globally and commemorates nearly 35 years of partnership with Al Masaood in the UAE.
To honour this landmark year, ARB Emirates is unveiling the GCC debut of the highly anticipated Earth Camper at stand 9-010. Purpose-built for rugged terrains and remote exploration, the Earth Camper combines durability, performance, and comfort, redefining the future of off-road travel and reinforcing ARB’s five-decade legacy of trusted innovation.
Visitors will also discover ARB Emirates’ new range of outdoor products, including the upgraded Esperance V2 rooftop tent, REDARC solar-compatible power management systems, the Brushless Air Compressor, and NACHO high-performance lighting solutions. In addition, the stand will feature ARB’s popular awnings, fridge freezers, recovery tools, camping furniture, and bed racks, providing outdoor adventurers with a comprehensive selection of premium gear.
Walid Youssef, General Manager of ARB Emirates, said: “This year holds special significance for us. As ARB celebrates 50 years of innovation, and with more than three decades of strong partnership between ARB and Al Masaood, we are proud to bring the very best of the brand to the UAE market. Our presence at ADIHEX reflects both our commitment to serving the needs of outdoor enthusiasts and our passion for delivering world-class equipment that performs in the region’s toughest conditions.”
Throughout the exhibition, visitors can enjoy exclusive discounts of up to 70% on selected products and take part in a raffle draw featuring 20 premium prizes, including air system accessories and high-end camping gear.
As a prominent industry player, Al Masaood continues to introduce innovation-driven solutions tailored for the UAE’s unique outdoor challenges, combining ARB’s field-tested expertise with smart, versatile, and reliable gear.
ADIHEX remains the region’s leading platform for outdoor innovations, drawing over 350,000 visitors annually, including falconers, explorers, and Gulf royals eager to discover the latest in hunting, camping, and adventure technologies.