Author: Steve Laidlaw

Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

The economic success of Dubai has been one of the most remarkable stories of the past few decades. Due to the initial reliance of Dubai’s infrastructure on oil revenues across the UAE, the local economy has long been sensitive towards major shifts in oil prices.  However, the strategic plan to diversify the economy from oil to financial services, real estate and various services tailored to the growing expat population, have meant that the ongoing life and economic development of Dubai is considerably less dependent on oil than in the past. Still, the oil and gas sector is an integral part…

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As the New Year approaches, fitness centers across Dubai are observing a notable rise in membership interest. Residents are keen to shed holiday indulgences and turn their fitness aspirations into reality. Leading gym chains such as GymNation expect a 20-30% increase in memberships this January, reflecting a global trend of renewed commitment to health and fitness at the start of the year. “January is traditionally one of the busiest months for gym registrations, not just in the UAE but worldwide,” said William Rasmussen-Dean, UAE Country Director for GymNation. “New Year’s resolutions drive a 20% surge in memberships compared to average…

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The wealth management landscape is undergoing a dramatic transformation, fueled by the rise of financial technology (fintech), according to fintech entrepreneur Emils Kerimovs. No longer exclusive to the ultra-wealthy, innovative wealthtech solutions are democratizing access to financial services, empowering individuals across the Middle East and Africa (MEA) to take control of their financial futures. Emils Kerimovs believes that “wealthtech is not just about managing wealth; it’s about building a more inclusive and prosperous future for all.” Breaking Down Barriers Historically, wealth management was a privileged service reserved for the elite. Fintech is dismantling these barriers, leveraging the power of robo-advisors,…

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