March 30, 2023

Dubai Week

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Cinemas challenge epidemiological and pessimistic notions

Cinemas challenge epidemiological and pessimistic notions

The cinematography industry, plagued by the weight of the epidemic, seeks to rise from its depression, relying on the biggest productions, some of which were presented at the “Cinemacon” ceremony for professionals in Las Vegas, halls to attract audiences back.

Due to the epidemic of “Govit-19”, last year’s edition of the festival was canceled as Hollywood studios generally attracted theater owners.

After nearly 90% of theaters in North America opened their doors, “Sony Pictures” made its way back, and presented a promotional tape for a new episode of Spider-Man’s Adventures entitled “Spider-Man: No Way.” Home ”, and the first presentation of a new series of films. 1984 movie Ghostbusters: Posthumous Ghostbusters, full of nostalgia.

“Over the past 19 months, distrust and dark opinions have largely prevailed,” said Josh Greenstein, head of Sony’s cinema division. But cinemas ”we are sure will overcome this situation.

Sony also featured in some of its shows, starting with the series “Plate Train” starring Brad Pitt and some superhero movies such as “Morpheus” and “Venom”.

Despite the increase in delta mutant infections, the organizers of “Cinemacon” insisted on organizing the event in a timely manner, but despite the “health certification” for these events being approved, many stars did not want to come to Las Vegas.

Sony, the only major Hollywood studio not to launch a streaming service, has pledged to preserve and preserve the uniqueness of movie theaters.


Tom Rothman, general manager of the Sony Pictures team, cited the success of the “Free Guy” comedy produced in the “Disney” competition because the work received a great performance because it was a wonderful film on the one hand, and on the other hand it could not be seen at home. ”According to him. “Hollywood will eventually realize its reality,” he added.

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90% of theaters opened in North America.

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