January 30, 2023

Dubai Week

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Dubai Chamber of Digital Economy launches international advertising tours to attract fast-growing start-ups

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The Dubai Chamber for Digital Economy, one of the three chambers operating under the umbrella of the Dubai Chambers, has launched its first venture to attract global digital companies to the Dubai Emirate. Conducting meetings and encounters with about 20 African digital startups in Ethiopia and Kenya and rapid growth.

The tour came as part of a Gitex delegation that recently visited African markets, where the Chamber met with 20 emerging and fast-growing African companies specializing in various digital fields. Their expansion into global markets from Dubai.

Earlier this year, the Board of Directors of the Dubai Chamber of Digital Economy approved its strategy for the next phase (2022-2024), which focuses on improving the digital business environment, improving support for digital companies and global digital appeal. The roadshow comes within an integrated plan for companies to achieve the objectives of the strategy.

Faisal Al Shehi, Director of Digital Economic Acceleration of the Dubai Chamber of Digital Economy, held meetings and conferences during events with more than 60 participants in Addis Ababa and Nairobi. In Dubai, he highlighted the opportunities for digital start-ups and the competitive advantages that Emirate offers, and the importance of Dubai as a gateway for startups to go global.

Among the fast-growing African start-ups facing the Chamber are financial technology, healthcare technologies, mobility and agricultural technology, with the exception of e-commerce, which focuses on attracting Dubai as part of its efforts to become a global capital. The digital economy.

The inquiries of the African technology companies were different regarding the business environment in Dubai as they expressed their interest in relocating their operations to Dubai, raising funds to expand in global markets and enjoying Dubai’s complex relationships with many foreign markets. The Dubai Chamber for the Digital Economy provided them with all the information and facilities, and expressed the desire to continue the discussion and help these companies move their operations to Dubai.

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Khalid Al Jarwan Al Shamsi, Managing Director of the Dubai Chamber of Digital Economy, said the roadshow was a new initiative to achieve the vision of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates. The ruler of Dubai stressed the need to consolidate Dubai’s position as the global capital of the economy, targeting other markets in the coming months and introducing its competitive advantages to fast-growing digital startups.

He pointed out that attracting digital foreign investment is one of the objectives of these promotional tours, especially as the Dubai Chamber’s strategy for the digital economy focuses on attracting around 300 digital startups with rapid growth in two years. The Dubai Chamber of Economics will be structured to achieve the goals.