Elon Musk is trying to reassure advertisers with a new content control policy – Al Khat newspaper

Twitter CEO Elon Musk on Tuesday sought to reassure advertisers worried about the social network’s evolution by introducing a new content review policy.

During a conference in Miami Beach, Florida, Musk returned to an effort announced Monday by Twitter aimed at limiting the visibility of tweets that don’t respect the site’s rules.

“If someone has a message of hate, they shouldn’t get a megaphone,” he told reporters and advertisers. After all, he can speak his mind without forcing it on people.

With its new policy, the social network will soon begin adding messages to identify tweets that have reduced visibility.

Since his purchase of Twitter, Elon Musk has loosened rules for moderating content on the network and reactivated many accounts that had been banned for spreading hate or misinformation. He also conducted layoffs that reduced the number of employees at the network from 7,500 to 2,000 employees.

Last week, NPR became the first major media company to walk away from Twitter in protest at the new policy of the network, which billionaire Elon Musk bought for $44 billion last October.

The public media group “CBC / Radio Canada” took similar action after Elon Musk’s site decided to label it as “government-funded media” in its accounts, denouncing what it sees as a violation of its “independence” through a “false” classification.

Also, Swedish Public Radio announced on Tuesday that it would cease its activities on Twitter.

Elon Musk changed the letter W to X on Twitter

Twitter’s departure comes as the platform adopted a controversial new documentation policy that, as of April 20, restricts Twitter’s popular blue badge to accounts whose owners pay a certain amount in exchange for their official verification. .

Jasmine Enberg, an analyst at Insider Intelligence, predicts Twitter revenue will drop 28% this year because “advertisers don’t trust Musk.”

However, Elon Musk, on the other hand, said via the BBC that advertisers will return to the network, pointing out that Twitter is “on the brink of profitability”.

(AFP)