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The company’s new approach turns traditional corporate events into immersive, multisensory live music experiences across 30 countries
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Major global entities that have already used Fever’s new B2B offering include The Sheikh Saud bin Saqr Al Qasimi Foundation for Policy Research, The Royal Commission of Riyadh City, and brands like Meta, MGM Resorts, and Pfizer
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The UAE’s event management industry is projected to reach $27.1 billion by 2033, while the country’s MICE sector is growing at 8.7% annually
Fever, the leading global live entertainment discovery platform, strengthens its Fever for Business division in the UAE with the launch of Candlelight® for Business. This B2B arm, which has seen rapid growth over the past year – including over 1,000 trusted partnerships with major entities such as The Sheikh Saud bin Saqr Al Qasimi Foundation for Policy Research, The Royal Commission of Riyadh City, Meta, MGM Resorts, and Pfizer – transforms traditional corporate events into immersive, multisensory live music experiences.
Moreover, the launch reflects rising demand in the UAE for immersive, culturally elevated corporate experiences, as organizations move beyond traditional formats to create deeper connections with clients, partners, and employees.
With this new offering, companies have the opportunity to incorporate live music, illuminated by thousands of candles, into their corporate events, providing an original alternative to traditional formats. Product launches, institutional galas, milestone celebrations, and client gatherings are just some of the occasions where Candlelight® for Business aims to add value through a unique atmosphere.
Candlelight for Business isn’t just an event; it’s a branded cultural experience designed to foster deeper stakeholder relationships, create lasting impressions, and bring emotional storytelling to the boardroom. With the UAE’s event management industry projected to reach $27.1 billion by 20331, and the MICE (Meetings, Incentives, Conferences and Exhibitions) sector growing at 8.7% annually2, Fever sees strong demand for immersive corporate formats across Dubai, Abu Dhabi, and beyond.
“Since the launch of Fever for Business, over 1,000 companies have trusted us to transform their corporate events. We tailor Candlelight formats by curating the music selection and choosing the ideal venue for each occasion, always aligning with each company’s goals and needs,” says Lina Oudghiri, Regional Manager for Fever for Business.
Candlelight®, Fever’s globally acclaimed concert series, was created in 2019. The company’s B2B arm, Candlelight® for Business, is currently available in more than 30 countries, spanning North America, Europe, and select regions of Latin America, the Middle East, and Asia-Pacific, with the typical lead for booking generally being 2–3 months in advance.