Saturday, 14th February lands at an unusual time this year. Valentine’s Day on a weekend means couples face a choice: spend the evening out, or reclaim daylight hours for something less conventional.
Maison Mathis has picked the latter.
The voco Dubai The Palm restaurant launches Le Brunch d’Amour on Valentine’s afternoon, running from 1pm to 4pm with a buffet designed around romance—and families. That second part matters. While most Valentine’s dining skews heavily towards couples seeking candlelit seclusion, Maison Mathis is pitching this as a celebration that children can join, complete with heart-shaped sugar cookies and brownies in a dedicated kids’ corner.
The buffet itself leans into Valentine’s aesthetics without abandoning substance. Baby spinach salad arrives with strawberries and feta. Beetroot goat cheese gets citrus dressing. Duck and fig terrine sits alongside citrus-marinated seafood salad—dishes chosen as much for their pink and red hues as their flavour profiles.
Live cooking stations handle pasta orders. Three sauces: creamy mushroom, tomato basil, pink sauce. Hot mains include slow-braised beef short ribs and pan-seared salmon with lemon butter, though the restaurant hasn’t disclosed how many dishes will rotate through the afternoon.
Dessert, predictably, dominates. A dedicated “Valentine’s wonderland” section features mini red velvet cupcakes, strawberry cheesecake bites, chocolate mousse cups, and pink-and-red macarons. A chocolate fountain provides the centrepiece—the kind of theatrical touch that Dubai’s brunch culture has elevated to expectation rather than novelty.
Beyond the plates, the restaurant is layering atmosphere: a live musical duo, candles, rose petals on tables, personalised message cards at each setting. Every woman receives a rose. Professional photography with a themed backdrop will be available, though whether that’s included in the base price or requires upgrade remains unspecified.
Pricing starts at AED 299 for soft beverages. That climbs to AED 399 for house drinks, AED 449 for Champagne, and AED 599 for what’s labelled the “Deluxe” package—details of which weren’t elaborated. Children’s entry sits at AED 99.
Those figures position Le Brunch d’Amour in the mid-to-upper range of Dubai’s competitive brunch market, where Saturday afternoon meals have become a distinct dining category. The Valentine’s timing adds premium, but not dramatically so. For context, many standalone Valentine’s dinners in Dubai start closer to AED 500 per person before beverages.
The daytime format solves a practical problem. Couples with young children often skip evening Valentine’s plans entirely, trapped between babysitter costs and the difficulty of finding child-appropriate venues. A 1pm start on a Saturday afternoon changes that calculation—though whether enough families will prioritise Valentine’s celebration over the dozens of other weekend brunch options across Dubai is the gamble Maison Mathis is taking.
The restaurant sits inside voco Dubai The Palm on West Beach, part of Palm Jumeirah’s increasingly crowded dining strip. The hotel opened with 138 rooms, a rooftop pool, and direct promenade access—positioning itself in the lifestyle hotel category that’s proliferated across the island in recent years. Maison Mathis serves as its signature dining venue, though the restaurant hasn’t yet established the years-long reputation that older Palm Jumeirah competitors rely on.
Valentine’s Day falling on a Saturday in February 2026 creates unusual scheduling dynamics. Most restaurants build their Valentine’s strategy around weekday dates, when couples seek excuses to dine out mid-week. A Saturday date means competing directly with the already-established weekend brunch crowd—a audience with ingrained habits and favourite venues.
Whether romance-themed food and decor can sway that loyalty becomes the test. The inclusion of children suggests Maison Mathis recognises it won’t pull couples away from child-free experiences—it’s offering something different instead. A family Valentine’s Day, essentially, with enough adult touches to justify the February 14th framing.
Bookings are open now. The three-hour window from 1pm to 4pm gives the restaurant time for potentially two seatings, though that wasn’t confirmed. For families weighing Saturday plans, the AED 99 children’s rate makes the maths more feasible than evening alternatives—assuming the kids will tolerate three hours of sit-down dining, even with heart-shaped cookies as incentive.
The rose-for-every-lady detail, meanwhile, feels like a gesture from another era of Valentine’s marketing. But in Dubai’s brunch scene, where extravagance often edges toward parody, perhaps that’s precisely the point.