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Is Apple building a search engine to compete with Google? .. Find out the details

Tuesday 7 September 2021 09:50 AM

Apple excels in many fields related to software or hardware and hardware development, but the US company is forced to rely on Google for Internet search..

There is nothing to stop Apple from creating its own search engine, especially with more than a billion iPhone phones and millions of iPods and MacBook computers running worldwide, the number of users once the company launches any new service that can reach enormous proportions..

In addition, Apple launched in 2020 to display its search results when using the search engine found on the home screen of the iPhone, which is a clear attempt to apply its technologies in this field.

The search feature is one of the most important features that any web user needs, and Google is the most important company in providing search services..

In fact, Google searches for Apple between $ 8 billion and $ 12 billion a year for iPhones, but the U.S. Department of Justice’s no-confidence lawsuit has significantly threatened this collaboration. Google In this way, search services are monopolized on iPhone phones. Perhaps Cupertino wanted to get away from the giant Google and cancel this deal.

No doubt making a lot of money from Google under this deal, but it continues to depend on its competitor.

Creating a new search engine, on the one hand, can prevent Apple from collaborating with Google, on the other hand, Apple needs this technology to train Shri Not to mention the billions in profits when search engine advertising.

While it is difficult for both companies to escape from online search, it is not uncommon for Apple to create new technology from scratch. The most important example of this is the abandonment of Intel in exchange for processor development M Save it to your own MacBook.

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The company is said to have over two hundred billion US dollars in cash, so it can fund any research or development. However, building a new search engine requires a lot of time and effort. Although Google employs more than 114,000 people, a large part of this number is working on search engine development.

Source: Technology: Is Apple creating a search engine to compete with Google? .. Find out the details