LOJEL has launched its dedicated UAE e-commerce platform in partnership with Kling Trading, its exclusive distributor in the United Arab Emirates. The launch forms part of LOJEL’s wider plan to grow its presence in the country through both digital and physical channels.
The launch follows the opening of LOJEL’s first regional store at Dubai Festival City Mall one year ago. With the new website now live, customers across the UAE can access the full LOJEL range online, including new releases, seasonal collections, limited editions, and UAE-specific offers.
Further Store Openings Planned for 2026
With support from Kling Trading, LOJEL plans to open two new stores in 2026 in Sharjah and Abu Dhabi. These openings will increase LOJEL’s retail footprint and position the UAE as a key market within the brand’s regional strategy.
Each store will reflect LOJEL’s focus on craftsmanship, practical design, and ease of movement. The spaces will allow customers to experience the brand’s products in person alongside its design approach.
Holiday 2025 Campaign and New Indigo Colour
As part of its 2025 holiday activity, LOJEL has launched its global campaign, “Carry on with Us”. The campaign is built around the idea that the holiday period marks a transition rather than an end, encouraging thoughtful movement into what comes next.
Alongside the campaign, LOJEL has introduced a limited-edition Indigo colour for its Cubo and Niru collections. The colour offers a darker and more understated option designed for daily use and travel.
CUBO Indigo prices in the UAE are set as follows:
Small — AED 1,395
Fit Lite — AED 1,625
Fit — AED 1,695
An Chieh Chiang, CEO of LOJEL, said:
“Launching our e-commerce platform in the UAE is a meaningful step in strengthening our connection with a fast-growing community of design-conscious travelers. The UAE is a region that embraces innovation, mobility, and purposeful living — values that sit at the heart of LOJEL. We are excited to offer customers a more seamless way to experience our products and our philosophy of mindful movement.”
Saeed Kamali, CEO of Kling Trading, added:
“The UAE has shown notable interest in premium, thoughtful travel solutions, and LOJEL’s growth reflects that demand. With the new online store and upcoming retail openings in Sharjah and Abu Dhabi, we are proud to bring LOJEL even closer to customers who value quality, durability, and modern design.”
Next Steps for LOJEL in the UAE
With its online platform now active and two new stores planned for 2026, LOJEL continues to develop its presence in the UAE. The brand remains focused on creating carry products that support daily movement and long-term use.
As LOJEL enters this next stage in the UAE, it aims to improve access to its products while maintaining a consistent design and retail experience across the country.