Tuesday, May 21, 2024

Outlets should display product prices to consumers


Don’t charge them extra when using “credit cards”.

Dubai: Farooq Fayyad

Federal Law No. of 2020 on “Consumer Protection”. Cabinet Decision No. 66 of 2023 regarding the administrative regulations of 15 obliged the provider of goods and product (shopping center, grocery, online stores and sites) in the United Arab Emirates. Prices of goods and services in a clear and transparent manner.

The decision clarified, firstly: the methods to be followed for declaring the prices of goods and services, writing the price of the goods in a clear manner according to its nature, and secondly: placing the notice. The price of a card where the item is displayed, and third: clearly placing the notice of the price of the service. Clearly and clearly visible where the service is provided.

Following the decision, the supplier of the goods accepts discount cards from the consumer and is obliged to state the value of the discount in a clear and transparent manner so that it is clearly announced and the consumer can see it. The decision states that if credit cards are used to purchase goods and services, additional amounts should not be added to the value of the goods.

How do you use the product?

In Article 4 regarding data on how to use and install the commodity, this decision obliges the suppliers of the commodity to link with the special commodity how to use and install it, depending on the nature of the goods and the extent to which they are covered. Detachable and installable parts.

as well as the above-mentioned data, installation or usage method, packaging or outer packaging of the product, in a manner that allows the consumer to do it themselves or a technician to install the product when assistance is required.

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Likewise, suppliers of goods must specify the contents of the box in which the item is located, and clearly and conspicuously indicate the complementary items that must be purchased to benefit from the underlying commodity.


Federal Law on Consumer Protection No. 15 2020 A fine of 100,000 dirhams was imposed for falsely advertising the prices of the supplier’s goods and services and not warning consumers. The commodity is dangerous and another fine. A quarter of a million dirhams if the commodity or service is described or falsely advertised in a way that contains false data and a fine of 100,000 dirhams if the supplier fails to declare the prices of goods and services clearly and clearly. And a fine of 100,000 dirhams for charging a price higher than the advertised price through any form of advertisement to create a monopoly, and a fine of 100,000 dirhams for selling goods or services below the price.

Bill Dittman
Bill Dittman
"Freelance alcohol fan. Coffee maven. Musicaholic. Food junkie. Extreme web expert. Communicator."

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