Shamma bint Sultan calls for media to play a greater role in raising awareness about climate change.

Sheikha Shamma bint Sultan bin Khalifa Al Nahyan, President and CEO of the UAE Independent Accelerators Authority on Climate Change, called on the media to play a key role in supporting efforts to raise awareness of climate change and address its challenges. He invited everyone concerned about the important topic, environmental issues, to cover the terminology and science closely linked to climate change.

Sheikha Shamma bint Sultan bin Khalifa Al Nahyan highlighted the efforts of the UAE’s independent organization during a conversation with Sheikha Shamma bint Sultan bin Khalifa Al Nahyan on the theme “Media and Climate Change” as part of the activities of the closing day of the 21st Arab Media Forum. Climate Change Accelerators Commission to address the challenges of climate change. The interview was moderated by media personality Laura Habib.

Sheikha Shamma bint Sultan bin Khalifa Al Nahyan emphasized the keenness of prudent leadership to put the issue of climate change at the top of its priorities, in line with a vision aimed at accelerating the speed and pace of climate action. This is one of the fundamental topics of focus in the UAE, as pioneering efforts by all sectors of the UAE in environmental and climate action reflect the country’s commitment to mitigating the effects of climate change. In line with the “Fifty Principles” and the country’s development strategies, concerted efforts to address its consequences.

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The UAE Independent Accelerators Authority for Climate Change, as part of its pioneering efforts to address the challenges of climate change and achieve the goal of zero carbon neutrality, last week launched “The Climate Tribe” digital platform, which focuses on the catalyst. Climate action relies on storytelling, broad social interaction and broad collaboration.

He explained that the new digital platform highlights the efforts and achievements of change makers and innovation pioneers from around the world, with the aim of inspiring community members in the UAE. Key components, including an integrated multimedia platform that provides visual content, also offers a wide range of events and focused workshops with the aim of enabling the participation of key segments of society and promoting the adoption of environmentally friendly practices. Part of the country’s preparations to host the United Nations Conference of Parties to the Climate Change Conference (COP28) next November.

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During the session, Sheikha Shamma bint Sultan bin Khalifa Al Nahyan released a dictionary in Arabic and English, which helps community members understand the meanings of various environmental terms. Climate change.
On the other hand, he explained that the Emirates Carbon Alliance, recently launched by the UAE’s independent accelerators for climate change, is a group of partners dedicating their efforts to supporting the development and growth of the carbon market. The coalition will be effective in achieving net zero emissions goals as it includes a prestigious group of organizations that recognize the importance of carbon credits and their impact.

Sheikha Shamma bint Sultan bin Khalifa Al Nahyan pointed out that the Emirates Carbon Alliance aims to promote carbon removal efforts and create innovative standards and frameworks for programs and initiatives dedicated to reducing greenhouse gas emissions.