On 10 September, Dreamiconˣ – The Startup Sales Playbook convened 15 international experts from five countries, alongside startup founders, marketing professionals, and sales specialists. The event served as a vibrant forum for knowledge sharing, practical learning, and community building, with a strong emphasis on global sales strategies. Dreamiconˣ underscored the pivotal role that sales expertise plays in enhancing competitiveness and enabling Moldovan startups to scale internationally.
Dreamiconˣ is built around the practical needs of founders. Each edition focuses on themes that address the challenges facing tech startups in the region. Over the last 18 months, sales have consistently emerged as a critical area of concern, a trend echoed by event partners who have observed similar gaps across the wider innovation ecosystem.
“When speaking with the community, one of the biggest needs identified was for more know-how in sales, especially international sales. Access to expertise, advice from international mentors, and real success stories from other startups helps founders better understand how to grow and expand.”
— Cristian Cerneanu, Startup Ecosystem Manager, Innovate Moldova Programme
The conference agenda centred on three main themes: Lead Generation, Customer Acquisition & Retention, and Startup Case Studies. These areas were explored through keynote presentations, startup showcases, and panel discussions, all curated to provide participants with actionable strategies and practical tools.
The morning sessions focused on lead generation – covering everything from SEO and LinkedIn tactics to leveraging the founder’s story and personalised cold outreach. The afternoon delved into sales processes, client relationships, and international expansion, including case studies and discussions on metrics, customer acquisition, and retention.
Beyond the main sessions, attendees took part in interactive activities such as the workshop “Beyond the Deal: Turning Sales into a Conscious Action,” led by Igor Strechi, Founder & CTO of Purple. They also benefited from 30 one-to-one mentorship sessions with industry experts, offering tailored advice and immediately applicable solutions.
International speakers highlighted the importance of community involvement:
“The more founders get involved in communities, the more beneficial it is. It’s a way to validate whether what they are doing is right and, at the same time, to better understand the needs of the clients they aim to serve.”
— Anatolii Telchiji, Sales Executive, UiPath
“We need to connect startups with people who have already scaled their businesses internationally. They need to see real actions and concrete examples of companies that have achieved this. That’s how they can understand how to scale, expand, and enter global markets. This is why we need more events like Dreamiconˣ.”
— Stella Jemna, Moldova Country Representative, UMAEF
Dreamiconˣ once again demonstrated the importance of providing Moldovan tech founders and professionals with opportunities to learn directly from seasoned experts in sales and growth.
The conference was organised by Dreamups with the support of the Ukraine-Moldova American Enterprise Fund (UMAEF), the Innovate Moldova Programme funded by Sweden, and Purple.
