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Home»Business»Dollar UAE signs strategic MoU with Emirates Roadside Assistance to elevate customer experience
Business

Dollar UAE signs strategic MoU with Emirates Roadside Assistance to elevate customer experience

By Steve LaidlawOctober 15, 2025Updated:October 15, 2025No Comments2 Mins Read
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Dollar Car Rental announced a strategic alliance with Emirates Roadside Assistance, a subsidiary of Emirates Auctions, further solidifying its position as a regional leader in the car rental industry.

Under this partnership, comprehensive roadside assistance services will now be available 24/7, ensuring immediate assistance in the event of a breakdown, service recovery, or accident recovery.

To drastically reduce downtime and improve the overall customer experience, Emirates Roadside Assistance will serve as Dollar’s committed partner for real-time recovery and support services.

Marwan Almulla, General Manager of Dollar Car Rental, said, “This partnership reaffirms our commitment to offering innovative, client-focused solutions. Collaborating with Emirates Roadside Assistance allows us to offer faster support and smoother services, making our customers’ journeys safer, easier, and more worry-free.”

“At Emirates Roadside Assistance, we’re committed to offering our clients and partners reliable and effortless support. With this collaboration with Dollar Car Rental, we aim to provide 24/7 roadside assistance throughout the UAE, ensuring safety for all, quick response times, and enhanced service experiences.”, said HE Abdulla Matar Al Mannaei, Chairman of Emirates Roadside Assistance.

Dollar’s strategic initiatives aim to strengthen its position as a regional leader in the car rental sector by broadening and improving its service offerings. This collaboration is a prime example of Dollar’s continuous attempts to raise customer satisfaction and service efficiency in an increasingly competitive sector.

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Steve Laidlaw
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Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

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