AnaAkhtar™, an innovative bilingual EdTech platform dedicated to social, emotional, and behavioural (SEB) development and based in the UAE, has officially launched its full version. Following successful pilot programmes, key partnerships, and accreditation, AnaAkhtar™ is now fully deployed — delivering the region’s first platform focused on SEB development to support students’ growth beyond traditional academics.
The launch was marked by a founders’ meeting at AnaAkhtar’s Amman office, attended by co-founders Eman Alotaibi, Hussam Talal Ghazzawi, and Eyad Deeb.
During the meeting, Omar Abdelhadi, Platform Development Lead, unveiled the full version of the AnaAkhtar™ platform, highlighting its enhanced bilingual functionality, exceptional scalability, and extensive customisation. The platform has been designed to match the innovation and impact of the world’s leading EdTech solutions, and the event also celebrated the dedication of the team that brought this vision to life.
Eman Alotaibi, CEO & Founder of AnaAkhtar™, said: “This is more than a launch — it is the moment I carried from idea to vision to reality, a turning point for education in our region. AnaAkhtar™ is not just technology; it is my belief that every child deserves the chance to thrive beyond classrooms and grades. What matters most to me is helping students face the unseen challenges of life — not with magic, but with real tools that build resilience, empathy, and responsible decision-making. I am deeply grateful to our team, whose dedication both on site and behind the scenes has turned this dream into reality. Together, we are building a lasting solution: the first bilingual SEB EdTech of its kind in the MENA region — designed for our children, our future.”
A New Era of Bilingual SEB Development
AnaAkhtar™’s full deployment delivers a pioneering bilingual SEB EdTech solution built in the region, for the region. With interactive, proactive, and accredited curricula designed around real-life scenarios — empowering students, engaging parents, guiding counselors, and strengthening entire school communities across the MENA region.
By blending global research with culturally relevant design, AnaAkhtar™ sets a new standard for how schools and institutions across MENA can support student growth — not just academically, but in their social, emotional, and behavioral development.
Hussam Talal Ghazzawi, Co-Founder, AnaAkhtar™, said: “I am proud of this moment. We have invested not only in a platform but in a vision — one that creates a unique impact for our region and goes far beyond education as we know it. What makes it especially meaningful to me is that AnaAkhtar™ has been carefully tailored to reflect each culture in our region. That cultural relevance is what gives this platform its true meaning and impact.”
Eyad Deeb, Co-Founder, AnaAkhtar™, said: “This is not just another digital tool. It’s a new type of SEB EdTech — one that goes beyond classrooms, beyond grades, and beyond markets. What makes AnaAkhtar™ stand out is that it is both seamless and scalable, designed to grow with institutions and adapt to their needs. It’s something bigger: a transformation in how young people across MENA can thrive.”
Built in MENA, for MENA, AnaAkhtar™ is the first bilingual SEB EdTech platform created in the region to serve the region — and today, it stands ready to scale.
