SOBO, Dubai’s most-loved South Asian music experience, is set to host its vibrant festival on 5 October 2025 at IRIS Dubai, Meydan. The event will feature acclaimed music artist Ritviz, renowned for his global hits Udd Gaye and Liggi, performing alongside SOBO’s resident DJs Nitesh, Gautam and Harry for an afternoon of non-stop music and entertainment.
Since its inception, SOBO has grown into one of Dubai’s most sought-after South Asian experiences, evolving from a weekly brunch into a cultural movement celebrating community, music and heritage. Marking its third anniversary, SOBO will bring together the highlights of its journey in a festival-style celebration featuring live performances, entertainment, pop-up activations and a high-energy atmosphere that mirrors the city’s dynamic cultural mix at one of Dubai’s most iconic venues.
Kanika Bhatia, Co-Founder, SOBO said, “SOBO has always been about more than music, it’s about building a community around shared culture and unforgettable moments. This anniversary marks a new chapter for us, and celebrating it as a festival at IRIS felt like the perfect way to thank our audience for the incredible support over the past three years.”
Entry tickets are priced from AED 150, with table bookings starting from AED 1,500, available at sobodxb.com. More than 2,000 residents are expected to attend as SOBO’s third anniversary promises to unite Dubai’s South Asian community for a celebration unlike any other.