- GM Middle East reports a 28% year-on-year sales increase in Q3 2025 across Chevrolet, GMC and Cadillac
- Growing appeal among expatriates and younger drivers strengthens demand for GM’s SUV lineup
General Motors has reinforced its leading position in the Middle East’s full-size SUV segment, achieving a 28% increase in third quarter sales compared with the same period last year. This growth is driven by the popularity of Chevrolet, GMC and Cadillac models among a widening customer base, particularly younger consumers across the region.
GM’s robust performance reflects the strength of its full-size SUV range, including the Chevrolet Tahoe and Suburban, the GMC Yukon and the Cadillac Escalade. These vehicles continue to resonate with customers seeking strong performance, premium features and advanced technology. In September 2025, GM’s fastest-growing markets in the region were Saudi Arabia, the UAE and Kuwait.
In addition to product appeal, GM’s focus on aftersales support remains a key driver of customer retention. The company has seen a 33% increase in repeat aftersales customers over the past five years, demonstrating high levels of trust and satisfaction. GM Middle East maintains a substantial stock of spare parts for the Africa and Middle East region, supported by global supply chains. With a fast-moving parts fulfilment rate consistently above 95%, GM ensures reliability, service continuity and customer confidence.
The rollout of over-the-air software updates powered by OnStar continues across connected GCC* markets. This step enhances customer experience by allowing vehicles to receive software improvements and new features remotely, reflecting GM’s commitment to digital innovation.
Evolving consumer demographics are influencing market trends. Alongside strong interest from GCC nationals, more Asian expatriates are choosing GM SUVs as aspirational lifestyle vehicles. Female ownership is also on the rise, particularly in the UAE and Qatar. Additionally, drivers aged 20 to 29 have become a significant segment, especially for models such as the Chevrolet Tahoe and Cadillac Escalade.
Commenting on these milestones, Jack Uppal, President and Managing Director for GM Africa and Middle East, said: ” Driven by a new generation of customers and a bold shift in mobility expectations, our full-sized SUVs from Chevrolet, GMC and Cadillac reflect the progressive identity of the Middle East and tech-focused vision. Meanwhile, the growing influence of expatriate customers on our iconic brands signals a shift in regional dynamics, and a demand for powerful, premium, and connected vehicles. Moreover, with innovations like Super Cruise coming soon to the region, GM remains focused on bringing meaningful, customer-driven technology to market and leading the way in advanced driver assistance and personal autonomous capabilities.”
Model Highlights: Tailored Appeal Across Segments
- Chevrolet Tahoe is gaining momentum among younger Saudis and remains a favorite among Emiratis, reflecting its deep-rooted brand loyalty and multi-generational appeal.
- GMC Yukon continues to resonate with middle-aged South Asian buyers in Saudi Arabia while maintaining strong appeal among GCC nationals, reinforcing its reputation as a trusted and versatile choice.
- Cadillac Escalade is expanding its reach with a diverse ownership base that includes Indians, Pakistanis, British, and wider Middle Eastern buyers. Its premium positioning is striking a chord with younger Saudis and Qataris, who are embracing luxury with confidence and pride.
The evolving ownership landscape in the Middle East marks a pivotal moment for the brand. Strong repeat ownership, rising appeal among expatriate communities, and growing female engagement all point to a deepening connection with Chevrolet, GMC and Cadillac.
Looking ahead, GM Middle East is on track to launch a diverse range vehicles across all propulsions. For Chevrolet, this includes the new Captiva, and the upcoming Captiva EV/PHEV family, as well as performance icons like the Corvette ZR1 and ZR1X. Cadillac will expand its luxury EV offering with the highly anticipated VISTIQ, the ESCALADE IQ, and the ultra-luxury CELESTIQ—each a testament to GM’s commitment to innovation and excellence.
