December 9, 2021

Dubai Week

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A "mysterious and cheap" clothing brand sweeps the younger generation .. 6 thousand new products every day

A “mysterious and cheap” clothing brand sweeps the younger generation .. 6 thousand new products every day

Followers of “Tick Tock”, “Instagram” and “YouTube” must have seen many clips of teenagers showing up to buy clothes purchased from “Shine” in order to gain a greater number of likes and followers.

According to the BBC, if you’ve been over thirty, you would not have heard of this global event because it targets teen shoppers interested in fashion and social media at affordable prices, and this giant company adds six thousand new items. Daily on its website. Today, the company is one of the largest players in the world of readymade garments, shipping its products to 220 countries.

Although the company is based in China, it targets customers in the US, UK, Europe and Australia, mainly for its sleeveless shirts, swimwear and dresses and the average price per piece is only around $ 10.70.

Data provider CB Insight estimates the company’s sales will exceed $ 10 billion by 2020, although the company has not released its financial figures. She-In has nearly 600,000 products on its online sites at all times, and relies on thousands of suppliers, and contracts with approximately 200 factories near its headquarters in the Chinese city of Guangzhou, and manufactures, based on a number of data. 50 to 100 pieces per sample.

According to a detailed report released by the BBC, only 6% of its products have been in warehouses for more than three months. The company sends orders directly to its customers, mostly from the 16 million square foot warehouse.

Using the army of social media influencers of students, content makers and art stars like Georgia Tafolo and Katy Perry, Sheen has gained over 250 million followers on its social media sites.

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The fashion company employs 200 interior designers, of whom more than 7,000 are employees. Although the company has so far paid more than $ 1 million to freelance designers, Twitter continues to receive complaints from smaller companies, some claiming that Shein copied its designs and sold similar products at a lower price.

The company recently unveiled a fashion collection called ShinX, a competition for young designers in a $ 100,000 prize and attempt to increase its credentials with the public.

The company has been accused of “using the fear of Repeat Glass Syndrome to buy clothes from some people”, which ends up in the landscape after being washed a few times.


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