Author: Steve Laidlaw

Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

The Esports World Cup Foundation (EWCF) today announced the return of HONOR as the Official Smartphone Partner for the Esports World Cup 2025. After a successful collaboration at the inaugural EWC in 2024, HONOR’s renewed partnership will utilize HONOR’s AI-enabled technology to support elite mobile esports competition at the highest level. Last year, HONOR redefined mobile gaming at EWC, with the HONOR 200 series serving as the official tournament device. Athletes and creators leveraged its AI-enhanced performance for competitive play and real-time content capturing, while fans experienced HONOR’s innovation firsthand at branded lounges and interactive zones. This year, HONOR introduces HONOR Magic7 Pro to EWC…

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Strong H1 performance driven by exhibitions, leisure demand, and agile promotions across Dubai properties Central Hotels & Resorts, one of the fastest-growing hospitality management companies in the UAE, has reported a strong first half of 2025, highlighted by a peak occupancy of 98% in February, marking one of its best-performing periods since the brand’s inception. The impressive performance across the group’s three Dubai-based properties—Royal Central Hotel The Palm, C Central Resort The Palm, and Canal Central Hotel Business Bay, reflects growing demand from both international and regional markets, strategic campaign rollouts, and a well-calibrated business-leisure mix. “The first six months of…

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Dubai’s MILYNE Aesthetic Center has launched the state-of-the-art laser technology, Lutronic Ultra™, a must-have non-invasive treatment for radiant, smooth, and youthful skin. The gold standard skin solution uses next-generation laser technology to treat a wide range of skin conditions with minimal downtime and minimal discomfort. MILYNE’s founder, Dr Milena Denisenko, an experienced doctor dermatologist-cosmetologist, says: “This laser treatment is not just effective, it’s essential. As the demand for powerful, non-invasive skin solutions grows, Lutronic Ultra™ has become my trusted solution for treating a wide range of skin concerns.” Lutronic Ultra is a state-of-the-art thulium laser resurfacing system designed to safely…

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du, the leading telecom and digital services provider, and Omantel, the leading provider of integrated telecommunication services in the Sultanate of Oman and a regional leading telecom and technology provider in the Middle East, announced the activation of the Oman Emirates Gateway (OEG), a 275km international fibre optic submarine cable system that will enhance connectivity between the UAE and Sultanate of Oman. The cutting-edge project connects three strategic international data centers: datamena DX1 in Dubai, UAE, Equinix MC1 in Barka and Equinix SN1 in Salalah Oman OEG is set to redefine the digital landscape of the region by providing a seamless…

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Under the theme ‘Go Discover’, JAECOO brought its all-new JAECOO J5 to life at an exclusive regional test drive event held in the serene natural surroundings of Al Barari, Dubai. The event offered more than just a glimpse into the vehicle’s capabilities — it was a celebration of lifestyle, innovation, and connection, drawing over 60 leading journalists and influencers from across the Middle East. The test drive followed a 20 km city-style route entirely within Al Barari, allowing participants to experience the J5’s smooth handling, advanced safety features, and comfortable ride through a refined urban setting. Designed for the modern…

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From dazzling stage shows and musical parades to live entertainment and mega raffles for all ages, DSS 2025 turns every mall visit into a summer well spent Malls across Dubai are turning up the fun this Dubai Summer Surprises (DSS) 2025, inviting families, friends and fun-seekers of all ages to dive into a packed programme of live performances, thrilling activations, and spectacular prizes. Promising a summer well spent with something new and value-packed to experience every day, this year’s line-up of mall events and activations bring more energy, more entertainment, and more reasons to head to citywide shopping destinations until…

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Trade between China and the UAE has seen significant growth over the last decade. From electronics and clothing to industrial goods and homeware, many UAE-based businesses depend on Chinese manufacturers for their supply. But navigating international shipping isn’t always straightforward—especially for first-time importers.  In this guide, we’ll walk through everything you need to know about shipping from China to UAE, including the methods available, cost considerations, common pitfalls, and expert tips for a smoother process.  Why UAE Businesses Choose China for Sourcing  China’s reputation as the “world’s factory” isn’t just hype. Its competitive pricing, advanced manufacturing capabilities, and endless product…

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The company’s new approach turns traditional corporate events into immersive, multisensory live music experiences across 30 countries Major global entities that have already used Fever’s new B2B offering include The Sheikh Saud bin Saqr Al Qasimi Foundation for Policy Research, The Royal Commission of Riyadh City, and brands like Meta, MGM Resorts, and Pfizer The UAE’s event management industry is projected to reach $27.1 billion by 2033, while the country’s MICE sector is growing at 8.7% annually Fever, the leading global live entertainment discovery platform, strengthens its Fever for Business division in the UAE with the launch of Candlelight® for…

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Saudi Intermobility Expo 2025 will take place from December 1st to 3rd 2025, at Riyadh Front Exhibition & Conference Centre, Saudi Arabia This year, witness a new World Future Road Forum- a bespoke initiative designed to highlight Saudi Arabia’s leadership in road infrastructure The Expo is expected to attract over 7,000 attendees from 30+ countries Informa, the leading global organiser of events in the Middle East, is proud to announce the return of the Saudi Intermobility Expo 2025, taking place from December 1st to 3rd at the Riyadh Front Exhibition & Conference Centre in Saudi Arabia. Launched in 2022 with successful editions in Riyadh, and Jeddah, the…

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Buying property in Abu Dhabi is an exciting step, whether you are seeking a family home, an investment, or a new base in the capital. For non-UAE nationals, understanding the financing process is key to ensuring a smooth and successful purchase. The following guide outlines the essentials of financing a property in Abu Dhabi, helping you navigate the process with confidence. Abu Dhabi Law No. 19 of 2005 introduced the concept of Investment Areas, which allow non-Emiratis to own property in designated parts of the city. This was a major step in opening the real estate market to international buyers.…

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