Binghatti and Mercedes-Benz have joined forces again following the success of their first project. This time, they have revealed a much larger vision with the launch of Mercedes-Benz Places | Binghatti City. It is the world’s first Mercedes-Benz branded city and Binghatti’s first master-planned community. The AED 30 billion development covers more than ten million square feet in Nad Al Sheba.
The launch event in Meydan became one of the largest gatherings in Dubai’s real estate history. Hosted by actor Terry Crews, the evening welcomed 25,000 guests, the biggest turnout at any Binghatti event so far. A large drone display lit up the sky, leading into two major reveal moments.
The first reveal introduced VISION ICONIC, Mercedes-Benz’s new concept vehicle, shown in the Middle East for the first time. Inspired by 1930s automotive design, it reflects the brand’s heritage. The event opened with a performance by Italian tenor Andrea Bocelli.
The second reveal presented the master-planned community. It features twelve towers designed to work together as one skyline. A drone display highlighted the tower layout, followed by laser projections across Nad Al Sheba. A fireworks display closed the night.
The project will be delivered in three phases. The towers will include studios and one to three-bedroom apartments. Vision Iconic tower will also offer four and five-bedroom homes. At the centre of the development stands a spiralling signature tower, which acts as the main design feature.
A key part of the plan is the Grand Promenade. This large green space focuses on sustainability. It includes water features, shaded areas, art spaces, walking routes, and landscaped hills. The design offers twelve themed zones for residents to explore.
Residents will also have access to premium amenities, twelve sports clubs, and indoor leisure facilities. Chairman Muhammad Binghatti said both brands returned “not only to build upon the success of their first collaboration, but to imagine what the future of living can become when automotive ingenuity and architectural innovation converge at a city scale.”
Mathias Geisen, Member of the Board of Management, Mercedes-Benz Group AG, Sales & Customer Experience added that “This masterplan represents the purest expression of the brand’s design philosophy, extending our DNA from the automobile into a living environment crafted with technical precision.”
Mercedes-Benz Places | Binghatti City aims to bring together mobility, architecture, technology, and design in one connected community. This second partnership between the two brands sets a new benchmark for branded living in Dubai.