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Home»Business»Ellington Properties expands into Dubai South, Dubai’s fastest-growing urban district 
Business

Ellington Properties expands into Dubai South, Dubai’s fastest-growing urban district 

By Steve LaidlawNovember 28, 2025Updated:November 28, 2025No Comments2 Mins Read
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Ellington Properties, Dubai’s leading and award-winning design-led real estate developer, is expanding its footprint into Dubai South, a fast-growing hub for innovation, connectivity, and community-centric living. This strategic move underscores Ellington’s confidence in the area’s long-term potential and marks the company’s first development in the district with the launch of Windsor House.

Dubai South is quickly emerging as a key player in Dubai’s urban evolution. Anchored by the expansion of Al Maktoum International Airport, set to become the world’s largest, and the transformation of Expo City Dubai into a global hub for sustainability and innovation, the district is primed for significant economic and lifestyle growth. With improved infrastructure, access to major transport networks, and a vision rooted in progressive urban planning, Dubai South presents an attractive proposition for homeowners and investors seeking value and forward-looking living.

“Dubai South aligns with Ellington’s vision to develop within communities that are not only growing but are being thoughtfully designed to support long-term lifestyles,” said Joseph Thomas, Co-Founder of Ellington Properties. “Our entry into this district reflects our belief in its potential to become a key residential and commercial destination in Dubai. We are excited to contribute to its transformation through our design-led philosophy and attention to detail.”

As part of this move, Ellington introduces Windsor House, a residential development set within the heart of Dubai South’s thriving Residential District. Designed for intentional living, Windsor House offers a refined selection of studio to three-bedroom apartments with light-filled interiors and curated wellness amenities. These include adult and kids’ pools, a Pilates studio, outdoor yoga decks, landscaped gardens, children’s play zones, and social corners – all designed to foster well-being, family life, and connection.

Windsor House is also part of the UAE’s First-Time Home Buyer Programme, providing flexible payment options and added support to help residents transition from renting to homeownership.

Ellington’s entry into Dubai South is more than a new launch- it is a commitment to participating in the growth of a district that represents the future of Dubai. By blending timeless architecture with a modern, community-driven lifestyle, the development reflects Ellington’s continued focus on delivering meaningful homes that create lasting value.

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Steve Laidlaw
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Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

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