Global hygiene and health company Essity has announced the launch of its new Middle East regional headquarters for its Health & Medical division in Riyadh, Saudi Arabia. This strategic move reinforces Essity’s commitment to advancing healthcare transformation across the region.
By establishing its regional base in Riyadh, Essity aims to strengthen its presence in the Middle East and enhance healthcare delivery by expanding access to its products and innovative solutions.
Essity will distribute its health and medical products through established Saudi healthcare distributors, enabling stronger partnerships to ensure the delivery of high-quality solutions to patients and healthcare providers.
“Saudi Arabia is a strategic market to accelerate growth of Essity’s health and medical business in the Middle East,” says Anand Chandarana, President of Business Unit Health & Medical for Essity. “As a global leader in hygiene and health, we are well positioned to support Saudi Arabia’s healthcare transformation, and deliver sustainable value to patients, customers and healthcare systems through our trusted brands and superior innovations.”
Essity’s Health & Medical portfolio in the region features well-known brands including TENA®, Cutimed®, Leukoplast®, Delta-Cast®, Actimove®, and JOBST®.