Tuesday, February 27, 2024

Fashion from sustainable materials in the UAE


The Natural Collection launched its latest collection of women’s clothing using natural materials in the Emirates with the aim of strengthening the sector’s regional and global leadership, attracting local customers seeking the best luxury designs and supporting environmental protection initiatives.

Ella Swan, fashion designer and founder of The Natural Collection, said: “We are a sustainable women’s fashion brand, offering great designs using high-quality natural materials such as 100% linen, ensuring accessibility for our customers. Maintaining the best designs and fashion standards.” He added: “Our priority is to deliver exquisite fashion pieces using sustainable materials, so we are constantly working to develop an eco-friendly fashion industry.”

Ella Swan explained that the luxury fashion brand “The Natural Collection” collaborates with the non-profit organization One Tree Planted, which chooses a new place to plant a tree every month for every request submitted that month, and the brand planted trees last November. In Australia.

Ella Swan added: “We have a strategy that aims to achieve excellence and leadership in the fashion industry with a more positive impact on protecting the environment. Despite the recent launch of our brand in the local sector, we are passionate about planting and using trees. In addition to sustainable natural materials, eco-friendly and biodegradable packaging. ” and other materials and we have future plans for growth in this sector. We aim to change the future outlook of the fashion industry and make fashion a new normal using sustainable materials. We believe in being fashionable while protecting the environment by using natural materials.

The brand launched its range of casual and evening wear designs and plans to launch fancy knitwear next month.

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Ella Swan concluded: “10% of profits from The Natural Collection will be donated to a tree-planted organization that plants trees and supports environmental conservation efforts.”

Bill Dittman
Bill Dittman
"Freelance alcohol fan. Coffee maven. Musicaholic. Food junkie. Extreme web expert. Communicator."

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