HONOR has opened its flagship HONOR Experience Store at Dubai Mall, marking an important step in the company’s retail plans in the UAE. The opening reflects HONOR’s focus on physical retail spaces that allow customers to explore its wider device ecosystem in person.
The store sits inside one of the world’s best-known shopping destinations and is designed as an AI Smart Living space. It brings retail, product trials, and hands-on discovery into one location. The opening also aligns with the pre-order collection day for the HONOR Magic8 Pro, linking the launch of a flagship store with a major product release and direct customer engagement.
Debo Zhang, General Manage HONOR GCC, said:
“The official opening of our flagship HONOR Experience Store at Dubai Mall marks a significant milestone for HONOR in the UAE and reflects our long-term commitment to building immersive, consumer-centric experiences as we continue to strengthen our position as a reliable and trusted brand in the market. Launching this store alongside the HONOR Magic8 Pro pre-order pickup makes the moment even more meaningful, and we are delighted by the strong pre-order response, which underscores growing consumer confidence, as we continue to grow our position as a reliable and trusted brand among consumers in the UAE.”
A Store Built Around Everyday AI Use
The new Dubai Mall store presents a modern retail layout focused on how people use technology in daily life. Dedicated areas display HONOR’s full product range, including phones, tablets, laptops, wearables, and connected AI devices.
The design encourages visitors to try products rather than view static displays. Interactive demos show how devices work together, from productivity tools to connected home and lifestyle products. The aim is to present AI as practical and easy to use, rather than complex or abstract.
The opening also highlights HONOR’s long-term commitment to the UAE, with the store positioned as a permanent investment in customer experience rather than a short-term retail project.
The store also introduces several AI ecosystem products to the GCC for the first time. These include the Smart Guitar, Smart Piano Keyboard, Smart Air Drum, Musical Travel Pillow, and HONOR Choice Earbuds Perfume. These products show how HONOR is extending its ecosystem beyond phones into music, audio, and daily lifestyle tools.
Magic8 Pro Launch Supports Store Opening
Customers collecting their HONOR Magic8 Pro devices were able to do so directly from the new store on opening day. Pre-orders across the UAE performed strongly and showed a 58 per cent increase compared with the previous model.
Interest in the Magic8 Pro reflects growing confidence in HONOR’s high-end devices, with users responding to its camera system and AI-based features. The device sits at the centre of the new store’s product displays, showing how it fits into HONOR’s wider ecosystem.
Opening Offers and In-Store Activities
To mark the launch, HONOR introduced opening-day offers for customers. Magic8 Pro buyers collecting devices, whether ordered online or in store, receive a one-year extended warranty and access to a scratch card draw with prizes that include a Magic8 Pro handset.
Visitors can also take part in Scratch & Win promotions on purchases of AED 1,999 or more, along with discounts of up to 50 per cent on selected items.
Seasonal Christmas bundle offers are also available for a limited time. These bundles combine smartphones with wearables, audio products, and smart accessories, designed to suit different user needs. Custom bundle options with IoT savings are available both in store and through HONOR’s online platform.
These activities support the store launch while keeping the focus on long-term engagement rather than one-off promotions.
Visit the HONOR Experience Store
The HONOR Experience Store is open on the second floor of Dubai Mall and operates during standard mall hours. Media and customers can visit to explore HONOR’s AI Smart Living ecosystem in person.