Jashanmal Group, a leading retail pioneer since 1919, has officially launched its first-ever Back-to-School Campaign for 2025. Created to inspire families and students, the campaign showcases curated collections that combine style, practicality, and creativity, helping children step into the new academic year with confidence and excitement.
Shoppers who spend AED 1,000 or more across any product category — from school supplies and seasonal collections to larger household essentials — will enjoy exclusive campaign offers designed to make the back-to-school season more rewarding.
This year, the Back-to-School season arrives alongside Dubai Summer Surprises (DSS), creating a major retail opportunity for families and brands alike. The combination of these two shopping moments is expected to drive increased footfall, stronger sales, and greater engagement across Dubai’s vibrant retail scene.
Commenting on the launch, Shuja Jashanmal, CEO of Jashanmal Group, said:
“Retail has the power to create moments that go far beyond transactions. Our Back-to-School 2025 campaign is not just about equipping students with essentials; it’s about sparking creativity and supporting families as they embrace a new chapter. At Jashanmal, we see these milestones as opportunities to create real value for our customers, blending quality with experience, and tradition with innovation. This is what drives us as a brand with over a century of heritage.”
Running until 14 September 2025, the campaign is available in-store and online via Jashanmal Department Stores, Jashanmal Around the World outlets, and Jashanmal.com. Shoppers can qualify for the offer by simply spending AED 1,000 or more, with no restrictions on product categories.
The collection features international favourites and trusted lifestyle brands: from stylish, practical backpacks by Kipling, Delsey Paris, and Jansport to durable gear by Jeep and Eastpak, alongside student-friendly essentials from Stanley, Bugatti, Citron, Trixie, Jeune Premier, Bamboo Bark, Bonjour, Carl Oscar, and many more.
With a heritage spanning over a century, Jashanmal continues to blend tradition and innovation, positioning the Back-to-School 2025 campaign as more than just a retail event — it’s a celebration of confidence, creativity, and new beginnings.