On Friday, Spring and Summer Fashion Week 2024 kicked off in New York with two contrasting shows that reflected its diversity on its floors. City character and yellow taxi shapes dominated the Helmut Lang collection, while fashions inspired by the farms of the American West dominated the Ralph Lauren show in a rustic wooden atmosphere.

With about 12 shows a day through at least Wednesday, fashion week in the largest American city will be the first rain in spring and summer 2024 in London, followed by Milan and Paris.

The official program includes performances by talented young designers and emerging brands, while bringing together many famous names such as “Ralph Lauren,” “Michael Kors,” and a few prominent designers. 3.1 Philip Lim,” “Altuzarra,” and “Gabriella.” Hearst, Carolina Herrera, Tory Burch, and Lower.

Stephen Culp, director general of the Council of Fashion Designers of America, felt that the program in design kept New York as the “cornerstone” of the fashion world.

The Helmut Lang brand appeared in New York Weekly in the nineties of the twentieth century and the first decade of the twenty-first century. Thanks to the simple design aesthetic of the pioneering Austrian artist at the time.

Designer Helmut Lang left fashion in 2005, but the “Helmut Lang” brand continued; It was bought by Prada, then by Japanese group Fast Retailing, which also owns the Uniqlo brand.

The “Helmut Lang” collection, designed by its new artistic director Peter Do (32 years old) of Vietnamese origin, one of the best talents in the fashion world in New York today, draws on the founder’s legacy. Collections of comfortable black jackets and trousers with neon pink or gold stripes, legs, at belt level, and in the shape of a sloping shoulder (bandolier) are the most prominent features.

As for the presentation of the “Ralph Lauren” house, it is considered the epitome of American ready-to-wear and the symbol of the “preppy” style, held amid the decor of a rustic barn reminiscent of his farm. In Colorado.

The show, which featured model Christy Turlington and actresses Robin Wright and Amanda Seyfried, culminated in gold dresses, one of which was fringed, that took “more than 800 hours” of work and involved “15 special tailors,” according to Ralph Lauren. cooperated.