Paris Saint‑Germain has confirmed a new global partnership with BEYOND Developments, a UAE-based property developer founded in Dubai. Under the multi-year agreement, BEYOND becomes the Club’s Premium Sleeve Partner through to 2029. The partnership brings together two international brands with a shared interest in sport, design, and modern lifestyle.
The BEYOND logo appeared for the first time on the Paris Saint-Germain shirt during the recent domestic fixture against Paris FC.
A partnership shaped by shared outlooks
Paris Saint-Germain and BEYOND Developments come together through a shared view that culture shapes experience. Both brands extend beyond their core sectors and engage global audiences through identity, creativity, and purpose. Their work sits at the intersection of sport, lifestyle, and personal expression.
Since launching in 2024, BEYOND has focused on design-led waterfront developments from its base in Dubai, with an emphasis on liveability, integration with nature, and contemporary urban life. Paris Saint-Germain continues to grow its influence beyond football, with a strong presence across sport, fashion, and culture worldwide.
The partnership also reflects the cities behind each brand. Paris is known for heritage, fashion, and cultural influence. Dubai is associated with growth, innovation, and future-focused development. Together, the two cities represent global destinations that shape lifestyle trends and attract international attention.
By linking these worlds, BEYOND and Paris Saint-Germain form a collaboration centred on place, culture, and people. The partnership aims to connect with audiences who value creativity, identity, and a global perspective.
Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, commented:
“This partnership with BEYOND Developments represents a powerful alignment between two brands that redefine excellence in their respective fields, with a shared belief that sport and design both have the power to inspire and elevate everyday life. BEYOND’s approach to creating meaningful spaces mirrors our own ambition to connect with people through passion, creativity, and emotion.”
Adil Taqi, CEO of BEYOND Developments, added:
“As we begin 2026, this partnership with Paris Saint-Germain sets a meaningful tone for the year ahead. It reflects our belief that great design and great sport share the same power. Both move people, shape culture, and create moments that stay with us. At BEYOND, we design destinations that evoke emotion and inspire connection. Paris Saint-Germain brings that same energy to a global stage. This collaboration allows us to engage audiences through a shared vision of creativity, performance, and modern living, while extending our presence to new communities around the world.”
Connecting sport, culture, and people
The partnership will support a range of joint activities across sport, culture, lifestyle, and community engagement. Planned initiatives include events, fan experiences, access to players and Club Legends, and premium programmes linked to performance and shared passion.
For BEYOND, the partnership builds on Dubai’s role as a centre of creativity and international culture. It strengthens the company’s global profile and supports engagement with audiences across Europe, Asia, and the MENA region.
A shared global narrative
This partnership goes beyond brand placement. It reflects a cultural exchange between Paris, Dubai, and the global communities connected to both organisations. BEYOND and Paris Saint-Germain aim to create experiences shaped by connection, identity, and shared values, both on and off the pitch.
Paris Saint-Germain has a global fanbase of more than 500 million people, including 235 million followers across social platforms. Combined with BEYOND’s growing presence across the UAE, MENA, and international markets, the partnership marks a new phase of global engagement built on creativity, community, and modern living.