Leading technology brand HONOR and luxury lifestyle brand Porsche Design have announced a strategic partnership. Both brands are united by a vision to deliver innovative products that combine exceptional design and functionality with the latest cutting-edge technology. Based on their shared values of continuous excellence and pushing the boundaries of what is possible, the two companies will merge their design philosophies with the aim of introducing advanced smart devices and providing customers with a luxurious user experience in the world of electronics. .
The best of both worlds
With its extensive R&D capabilities, HONOR is a pioneer in many technologies. After gaining brand independence in 2020, Honor immediately became the leading brand in the foldable smartphone industry, introducing mobile photography innovations and establishing itself as a major player in the smartphone industry. HONOR’s portfolio of products and services offers a superior user experience and superior features with its smart and innovative products, especially in areas most relevant to consumers including battery life and display technology, and photography and videography. Honor has proven that it has the drive and capability to reach the highest levels in the smart technology industry.
Porsche Design brings its unique design expertise and decades of experience in the luxury automotive industry to this collaboration. The brand’s legend and success comes from the timeless, practical and pure design philosophy expressed by Professor Ferdinand Alexander Porsche, who not only designed the legendary Porsche 911, but also created the world’s first black wristwatch. Porsche Design looks back on more than 15 years of success in the smartphone industry, having designed and co-developed many high-performance devices.
Commenting on this collaboration, Chairman of the Board of Management of Porsche Lifestyle Group Mr. Stefan Bucher, “The exclusive partnership with HONOR is a milestone in the further expansion of Porsche Design’s renowned electronic product range. “By collaborating with the HONOR brand, we have found the perfect partner to push the boundaries of innovation with the aim of bringing our customers exciting new products that perfectly combine exceptional design and superior performance.” He added, “We share the same goal of becoming pioneers and leaders in the field of modern luxury smart devices.”
On his part, Honor Brand CEO Mr. George Zhao said, “We are excited to collaborate with a partner like Porsche Design and how openness and innovative collaboration can combine exceptional design with superior performance to deliver the latest. Revolutionary technologies in the world of leading smart devices. He added, “Honor is a brand that puts people first. The design is aligned with the Porsche Design brand’s philosophy of creating smart and luxurious products that will accelerate the lifestyles of tech enthusiasts and Porsche enthusiasts.” “The long-term collaboration between Honor and Porsche Design opens up new and exceptional opportunities to enhance our growth in markets around the world.”
Combining innovative technology, pioneering product concepts and timeless aesthetic designs, both brands look forward to bringing the latest cutting-edge innovations and pioneering designs to the world of luxury smart devices. The first smart device jointly developed by HONOR and Porsche Design will be released in China in January 2024.
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