GCG Enterprise Solutions announced on 6 May that it’s rolling out print production services across Saudi Arabia and Oman, extending the Dubai-based firm’s reach into two Gulf markets where organisations increasingly need faster turnaround times for high-volume printing. The move marks a geographic bet on physical infrastructure at a time when much industry talk centres on going paperless.
Transactional documents, packaging, and customer communications still require printing at scale.
The expansion will give Saudi and Omani customers access to high-speed inkjet systems and digital press technology, backed by what the company describes as local expertise rather than remote support. That means production environments capable of handling large runs—think government agencies processing thousands of documents weekly, or commercial printers managing advertising campaigns that require personalised materials across multiple channels.
Baiju KC, Sales Director at GCG Enterprise Solutions, framed the expansion around agility. “Demand is growing across the GCC for more agile, scalable, and efficient print production environments. Expanding our presence in Saudi Arabia and Oman allows us to support customers with advanced technologies backed by regional expertise and responsive service delivery. Our focus is to help organisations simplify operations, improve output quality, and adapt to changing business needs.”
The company is targeting commercial print providers, advertising agencies, copy centres, government entities, education institutions, and large enterprises with substantial document production requirements. Each sector faces different pressures: governments need compliance and speed, education institutions require cost efficiency during enrolment periods, and agencies demand customisation capabilities that older offset presses struggle to deliver.
GCG Enterprise Solutions—part of the Ghobash Group—has operated since 1982, building a portfolio that extends beyond print into enterprise information management and digital transformation services. The firm employs more than 200 specialists across the UAE, Oman, and Saudi Arabia, though the latest expansion suggests a deliberate push into production print specifically, rather than just managed office print services.
The distinction matters. Managed print typically handles everyday office workflows—copiers, multifunction devices, toner management. Production print operates at industrial scale, processing tens of thousands of impressions daily with variable data capabilities that allow each printed piece to carry different personalised information.
For organisations in Riyadh or Muscat previously reliant on UAE-based production facilities or international suppliers, the local presence could compress timelines. A marketing campaign that once required shipping materials from Dubai might now turn around in days rather than weeks. Whether that speed advantage translates into market share gains will depend on pricing, service reliability, and how quickly competitors respond.
The company is inviting enterprises in both markets to assess how modern production technologies might improve efficiency and output quality, though it stopped short of disclosing investment figures or specific deployment timelines beyond the general announcement.
What’s clear is that GCG sees sustained demand for high-volume print services across the Gulf, even as digital channels proliferate. The expansion positions the firm to capture that demand locally rather than serving it from across borders—a geographic advantage that could prove decisive when turnaround time becomes the differentiator.
