The Dubai International Chamber has organized a trade mission to CITEX in South Africa

Dubai: “The Gulf”
The Dubai International Chamber – one of the three chambers operating under the umbrella of Dubai Chambers – has announced the organization of trade delegations from several companies operating in the Emirate of Dubai to participate in the South African International Trade Fair (CITEX). , which is being held in Johannesburg from 18 to 20 June 2023.
The formation of the Dubai International Chamber’s trade mission comes as part of the “New Frontiers for External Expansion” initiative, which was launched with the aim of supporting the expansion of the Chamber’s members and Emirate companies in foreign markets. It is based on participating in international events, organizing events and meetings in these markets with the aim of exploring investment opportunities and joint economic partnerships, and creating special trade missions with Emirati companies targeting global markets. Exhibitions.
With the aim of supporting the outward expansion of Dubai companies in the brown continent, especially in South Africa, the Chamber expects to organize and coordinate meetings for 7 companies from Dubai with companies participating in the exhibition.
The “New Frontiers for Outbound Expansion” initiative is part of the Chamber’s efforts to stimulate its members’ international expansion into new markets. Oil is 2 trillion dirhams by 2026.
Perfect opportunity
Mohammed Ali Rashid Loota, Director General of Dubai Chambers said: “The African continent is an important strategic market for the business community in Dubai. By participating in CITEX, we look forward to helping our members expand their businesses by establishing new investment partnerships, expanding trade with Africa or establishing a presence in South Africa. Insightful companies provide valuable information about the latest trends and opportunities in various business sectors, as this provides a great opportunity to network with new partners and raise their profile globally.
Luta stressed that participation in the CITEX exhibition is in line with the Chambers’ strategic priorities, supporting 100 small and medium-sized companies to expand their operations, investments and partnerships with global markets by 2024.
7 companies
The Dubai International Chamber will lead a trade mission of seven companies to CITEX with the aim of expanding its network and exploring new opportunities to export its products to South Africa. Participating companies operate within the manufacturing and manufacturing sectors and mainly specialize in manufacturing appliances, electrical products, office equipment, construction machinery, cables and fast-moving consumer goods.
It is noteworthy that CITEX represents a major multi-disciplinary trade fair which, for 28 years, has provided a reliable platform for local and international import and export companies to explore and benefit from promising business opportunities in Africa. The Dubai International Chamber Pavilion at CITEX is expected to become a hub for business meetings and networking events aimed at cementing Dubai’s position on the international stage.
In addition to offering participants the best opportunity to benefit from a wide network of well-established international and local business relationships, CITEX includes a platform that allows the private sector to showcase the latest innovations, solutions and services it can offer Africans. continent.