With nearly five decades of retail expertise, The Little Things has officially made its entry into the Kingdom of Saudi Arabia, unveiling its first store at Red Sea Mall, Jeddah on 10 September 2025. This expansion marks a significant step for the Middle East’s premier pop culture retailer, aligning with Saudi Arabia’s Vision 2030 transformation of the retail landscape.
The new store offers visitors an elevated shopping experience featuring a wide range of toys, figures, and novelty items celebrating anime and global pop culture.
Commenting on the launch, Hassan Tamimi, CEO at The Little Things, said: “The expansion marks a major milestone for the company. It has been our constant endeavour to bring the best of anime, collectibles, and pop culture to our fans, and to continue unlocking worlds they have never seen. With this expansion, our first-year goal is to establish a strong market presence in Saudi Arabia by achieving consistent sales growth, building local brand awareness, and forming strategic partnerships.”
The debut has been realised through a strategic collaboration with Spacetoon, uniting The Little Things’ commitment to pop culture with Spacetoon’s longstanding reputation for captivating audiences through anime and storytelling. Key leaders driving this venture include Hassan Tamimi, CEO of The Little Things; Mr. Yaman Idlbi, Managing Director of Jazeel Distribution; and Mr. Ahmed Weiss, Commercial Director at Spacetoon.
During its opening week, The Little Things will host interactive mini-games and photobooth installations to encourage fan engagement and create shareable social media moments. Red Sea Mall, one of Saudi Arabia’s leading shopping and leisure hubs, provides the perfect setting for the brand’s regional debut.
“We chose Red Sea Mall because it gives us the opportunity to connect passionate fans with the best global brands in anime and collectibles. With its strong footfall and diverse community making it the perfect location for our expansion into the Saudi market.” Mr. Tamimi further added.
The store will also showcase a dedicated POP MART section for blind box collectors, offering exclusive access to the latest collections, including LABUBU from The Monsters series, CRYBABY, HIRONO, DIMOO, and SKULLPANDA. Fans can look forward to premium anime figures, designer toys, statues, plush toys, trading cards, and sought-after collectibles from international giants such as Bandai Namco, Good Smile Company, Tsume Art, and Beast Kingdom.