Ford Middle East and North Africa introduced the 2026 Ford Everest at the Liwa International Festival, confirming a Middle East-only 2.7L V6 EcoBoost engine and revealing the Everest Tremor for the first time in the region. The launch placed a clear focus on performance designed for local driving conditions.
Ravi Ravichandran, President, Ford Middle East and North Africa, said:
” The unveiling of the 2026 Ford Everest marks a new chapter for Ford in the region under our Ready.Set.Ford. direction. For more than 40 years, we’ve listened to our customers across the Middle East, and the new Everest reflects what they expect from a modern SUV: capability, everyday comfort, and advanced technology—ready for the city, the highway, and the dunes.”
The new 2.7L V6 EcoBoost engine was developed with regional use in mind. It produces 355 horsepower and 500 Nm of torque and pairs with a 10-speed automatic transmission. This setup supports towing, off-road driving, and long-distance travel in demanding environments.
The 2026 Everest lineup now includes Active, Sport, Platinum, and the newly introduced Tremor. This expanded range gives customers more choice while bringing V6 performance across the Everest family.
The Everest Tremor made its regional debut at the festival as a variant built for off-road use. It features 17-inch all-terrain tyres and Bilstein suspension, reinforcing Ford’s four-wheel-drive capability and off-road heritage.
Everest Tremor joins other Tremor models available in the region, including the F-150 Tremor and Expedition Tremor. The addition extends off-road-focused features to families who want a vehicle that suits both daily driving and weekend use.
Ford also used the event to introduce its new regional brand identity, Ready. Set. Ford. The message links vehicle capability with real customer needs and reflects Ford’s long-standing presence in the Middle East.
Ford Middle East and North Africa marked more than four decades in the region at Liwa, underlining its focus on vehicles suited to city driving, highways, and off-road terrain.
Disclaimer: “Class-leading” horsepower and torque figures are pending final GSO certification.