Dubai’s strong property performance in 2025 points to a real estate market that is becoming more established, according to a leading luxury developer, as new figures show growth across both sales and the wider industry.
Figures from DXBInteract show that Dubai real estate agencies rose by 39.7 percent last year, reaching 9,728. The number of registered brokers also grew by 34.5 percent to 32,317, marking one of the largest annual increases on record.
Talal M. Al Gaddah, CEO and Founder of the Keturah luxury brand, said the rise in agencies and brokers signals a shift away from short-term speculation and towards a more demanding and competitive market environment.
“With greater choice, buyers compare more rigorously, brokers prioritise proven projects, and brand, delivery track record and product quality become decisive,” said Talal.
He added that the luxury sector is shaped less by volume and more by careful decision-making as the market expands.
“In the luxury segment especially, abundance doesn’t drive volume; it drives selectivity, favouring developers that offer trust, differentiation and long-term value.”
Around 700 brokers from across Dubai’s real estate sector, including many newly licensed agents, are expected to attend today’s launch of the final sales phase at Keturah Reserve, a luxury residential development valued at AED 5.7 billion.
It takes place against a backdrop of soaring returns for Dubai real estate investors. DXBInteract data shows that 2025 produced AED86 billion in capital gains for buyers, with significant YoY increases in each property sector, as shown here:
| Asset Type
|
Volume | Value (AED) | YoY Increase |
| Apartment | 37,188 | 19.7B | 35.16% |
| Villa | 11,325 | 28.8B | 66.83% |
| Commercial | 2,900 | 3.4B | 80.14% |
| Plot | 2,114 | 34.1B | 155.13% |
Today’s event at the JW Marriott Hotel in Dubai is organised by fäm Properties, appointed as exclusive Master Agency to oversee sales at Keturah Reserve, the master community from developer MAG at Mohammed Bin Rashid City’s District 7 in Meydan.
Firas Al Msaddi, fäm’s CEO, sees the event as a chance to forge stronger collaboration across the real estate industry. ” We’re moving away from pure competition toward agencies and brokers working together to build a stronger market,” he said. “Sharing knowledge and resources creates a more transparent industry that benefits everyone.”
Al Msaddi says: “The advantage of investing in a master community like Keturah Reserve is the consistent standard maintained by a single developer with long-term interest in its success, overseeing commercial spaces, amenities, and asset management to protect property values and quality.”
A bio-living residential development designed around nature and wellness, Keturah Reserve comprises 533 low-rise apartments, 93 townhouses, and 90 villas on a nature-focused site.
With townhouses sold out, more than 40% of apartments are already committed. Handovers start with townhouses in Q2 2027, followed by apartments in Q3–Q4 2027, and villas in Q1 2028.