O Gold has relaunched as a lifestyle Super App, turning gold into a daily spending currency. With more than 800,000 users, the move marks a major step in the company’s shift from a digital investment platform to a full gold-based ecosystem.
Dubai, United Arab Emirates, 12 January 2026: O Gold, the UAE’s Shariah-compliant gold investment platform, has confirmed its transition into a Super App and launched a gold-backed Mastercard. The update allows users to treat physical gold as a liquid asset for daily use. By linking fractional gold ownership with live payment technology, O Gold now supports both long-term saving and everyday spending in one system.
The O Gold Mastercard stands at the centre of the relaunch. It allows users to spend their gold balance without selling their holdings first. Customers can use the card for common purchases such as coffee, meals, and groceries. O Gold developed the card in partnership with Mawarid Finance and Mastercard. Each transaction follows standard digital payment security and remains fully Sharia-compliant.
The card also offers lifestyle benefits. Platinum Card holders, both physical and virtual, receive airport lounge access, hotel discounts, and merchant deals across global retail, dining, entertainment, and online brands. This means users can enjoy premium card features while holding gold as their main asset.
The Super App expands gold use into a full lifestyle platform. Users can spend gold at more than 8,000 international brands through vouchers and gift cards inside the app. The platform also includes travel services such as global eSIM purchases, rewards features, and a loyalty programme.
At the centre of the app is a digital gold wallet backed by physical gold stored in insured UAE vaults. Users can buy, sell, and gift gold in small amounts. They can also earn yield, set up Auto Save Gold SIPs, name beneficiaries, track live prices, and view clear profit and loss records.
“O Gold is redefining how gold is used in the modern economy,” said Bandar Alothman, Founder of O Gold. “For the first time, gold is not just something you save. It is something you spend, live with, and use every day. By launching a gold-backed spending Super App, we are creating a new category at the intersection of wealth preservation, ethical finance, and everyday utility.”
O Gold operates on values of trust, transparency, and quality. The company sources gold only from approved suppliers and applies strict quality checks. With insured storage, fair pricing, and a customer-first approach, O Gold continues to build its role in ethical, gold-backed finance.