The Hero Dubai Desert Classic has confirmed a new partnership with Reflo, which will become the tournament’s Official Clothing Partner from 2026 onwards.
The agreement builds on last year’s collaboration and reflects a shared focus on sustainability. The Hero Dubai Desert Classic returns to Emirates Golf Club from 22 to 25 January. The event has held GEO certification for three years and continues to lead on environmental standards in professional golf.
Reflo launched in Dubai in 2021 and has grown into a recognised name in sustainable sportswear. While best known for golf apparel, the brand also serves runners, gym users and players of sports such as tennis and padel. Most of its clothing uses recycled polyester made from single-use plastic waste. This process uses less energy and produces lower emissions than virgin polyester.
Reflo’s sustainability work goes beyond fabric choice. The company plants one tree for every product sold, removes single-use plastics from its supply chain and uses fully biodegradable packaging. So far, Reflo has planted more than 125,000 trees and recycled over 2.7 million plastic bottles.
Simon Corkill, Executive Tournament Director of the Hero Dubai Desert Classic, said: “We’re absolutely delighted to welcome Reflo as our Official Clothing Partner. This partnership is built on shared values – both organisations are committed to delivering world-class performance while prioritising environmental responsibility. Reflo’s approach to sustainability is genuinely pioneering, from their use of recycled materials to their innovative Reloop programme, and it aligns perfectly with our own sustainability initiatives as a GEO-certified event.”
Rory MacFadyen, Co-Founder of Reflo, added: “Partnering on this level with the Hero Dubai Desert Classic is a milestone moment for Reflo. This tournament embodies everything we stand for – world-class performance, innovation, and a genuine commitment to sustainability. The Hero Dubai Desert Classic has set the standard for environmentally responsible golf events through its GEO certification and year-on-year improvements, and we’re honoured to support their mission.
“Dubai is where Reflo was born, so to partner with the city’s most iconic golf tournament feels like being at home. We can’t wait to showcase our sustainable performancewear to the world’s best players and golf fans from around the globe.”
As Official Clothing Partner, Reflo will have a strong presence at Emirates Golf Club throughout the tournament week. This will include brand displays and a retail space in Tournament Town, where visitors can view and buy Reflo products.
The partnership supports the Hero Dubai Desert Classic’s role as both the ‘Major of the Middle East’ and a leader in sustainable golf events.
Away from the course, the 2026 edition will include live music, family activities and food stalls. Tournament Town will double in size and host sustainability workshops, creative sessions and roaming performers. A new Eat Street zone will feature food trucks, seating areas and a large screen to watch the action.
General admission will remain free on Thursday 22 and Friday 23 January. Weekend tickets cost AED 100 in advance or AED 125 at the gate. Children under 17 receive free entry on all four days when registered and accompanied by an adult.
Premium hospitality options include The Social on Sixteen from AED 695 and The Dallah Lounge with full-day dining from AED 2,100.
For tickets and full event details, visit www.dubaidesertclassic.com.
