Author: Steve Laidlaw

Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

Chery Group officially launched its new brand, “iCAUR”, in Dubai, marking a significant strategic push into the Middle East. The debut featured the global unveiling of two key SUV models, “V27 & 03T” and outlined ambitious expansion plans for the middle east region. iCAUR V27 & 03T: Hybrid Innovation Meets J-Style Design Philosophy At the launch, two new SUV models – the iCAUR V27 and iCAUR 03T were unveiled with technical specifications confirming their adoption of advanced range-extender Hybrid powertrains designed to optimize performance and driving range. Visually, the V27 and 03T emphasize a distinctive, boxy silhouette – a core…

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Dubai Summer Surprises (DSS) 2025 continues to bring the season’s biggest-ever savings for the Great Dubai Summer Sale (GDSS), including another packed-week of the incredible GDSS Daily Surprises running until 7 August. A brand-new, one-day only deal will continue to drop every single day at a different location, offering shoppers jaw-dropping discounts of up 90 per cent off across top brands in fashion, beauty, electronics, jewellery, and more. Organised by Dubai Festivals and Retail Establishment (DFRE), there’s no better time to shop smart and score big! Each surprise is revealed just 24 hours in advance on the Dubai Summer Surprises…

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Binghatti’s Regulation S Sukuk priced with a profit rate  of 8.125%   USD 500 million sukuk issued under its USD 1.5 billion programme  Half of the sukuk orders came from international investors following strong H1 financial results Binghatti Holding Ltd (“Binghatti Holding”), one of the UAE’s fastest growing real estate developers, has successfully priced a USD 500 million 5-year Senior Unsecured Sukuk under its USD 1.5 billion Trust Certificate Issuance Programme, a transaction that was oversubscribed by 5 times. The Regulation S Sukuk issuance attracted strong regional and international investor demand, with an order book exceeding USD 2.5 billion. The sukuk…

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Hyde Dubai, located in the heart of Dubai’s business hub, Business Bay, promises a unique experience that blends luxury, artistic flair, vibrant décor, and rich culture. The hotel’s 277 rooms and suites showcase contemporary elegance, creating an inviting atmosphere for guests to unwind. With a beautiful rooftop pool offering iconic views of the city’s skyline and the magnificent Burj Khalifa, it is the perfect spot for guests to relax and recharge, whilst the hotel’s spa boasts fantastic facilities for complete rejuvenation, ensuring there is something for everyone. Hyde Dubai is home to creativity, sophistication, and innovation. With its prime location…

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Limited-time mega sale offers discounts of up to 90 per cent off at more than 50 participating brands across Dubai Hills Mall, only on 2 August As Dubai Summer Surprises (DSS) 2025 continues to deliver the season’s biggest bargains during the Great Dubai Summer Sale (GDSS), shoppers are invited to mark their calendars for a not-to-be-missed GDSS Dubai Hills Malls One Day Sale. Taking over the entire mall on 2 August, more than 50 participating local and international brands will offer jaw-dropping discounts of up to 90 per cent off. Organised by Dubai Festivals and Retail Establishment (DFRE) for one…

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PetHQ, the distribution arm of The Petshop Group, has officially been appointed as the exclusive distributor of Orijen and Acana in the UAE, two of the most respected pet food brands in the world, known for their high-quality ingredients and commitment to pet nutrition. This strategic partnership not only strengthens the company’s growing reputation as a major player in the regional pet care space, but also opens new opportunities to serve pet retailers and professionals across the country. “This is a brand partnership we’re incredibly proud of,” said Amr Hazem, CEO of The Petshop group. “Orijen and Acana represent the…

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Ellington Properties, Dubai’s leading and award-winning design-led real estate developer, is expanding its footprint into Dubai South, a fast-growing hub for innovation, connectivity, and community-centric living. This strategic move underscores Ellington’s confidence in the area’s long-term potential and marks the company’s first development in the district with the launch of Windsor House. Dubai South is quickly emerging as a key player in Dubai’s urban evolution. Anchored by the expansion of Al Maktoum International Airport, set to become the world’s largest, and the transformation of Expo City Dubai into a global hub for sustainability and innovation, the district is primed for significant economic and lifestyle growth.…

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MyPlant & Garden Middle East is set to become the region’s premier B2B hub for the rising demand in floriculture and horticulture. The UAE’s flower market is entering a powerful growth phase, with the cut flower segment projected to expand at a CAGR of 13.7% through 2028. As demand accelerates across hospitality, luxury retail, and high-profile events, MyPlant & Garden Middle East is positioned to become the region’s most significant B2B floral and horticulture event. The show will debut from 15–17 November 2025 at the Dubai Exhibition Centre, Expo City Dubai. Driven by Dubai’s rise as a destination for luxury…

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A refined summer dining experience paired with golden hour cocktails, light spirits and panoramic marina vistas Escape the heat and embrace a taste of the East at Rodina Dubai Marina, where the newly launched Summer Menu, complemented by the Sunset Vibes beverage selection, blends culinary tradition, refinement, and seasonal flair. Available daily from 5 PM, the curated four-course experience is priced at AED 175 per person and paired with a vibrant Sunset Vibes drinks are available from 5 PM to 8 PM, with refreshing spirits at AED 38, including signature cocktails from AED 45. Crafted for long, leisurely afternoons along…

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Running from 1 to 31 August during Dubai Summer Surprises 2025, the month-long citywide exclusive experience invites diners to enjoy specially curated dishes priced at just AED 10 at more than 190 unique restaurants spanning over 700 participating outlets across Dubai’s leading malls and dining hotspots Perfect for friends, families, and food lovers looking to explore new venues, try something different every day, and enjoy a value-packed summer with DSS A delicious new chapter in Dubai Summer Surprises (DSS) 2025 begins this August with the launch of DSS 10 Dirham Dish, the first-ever summer edition specially created to celebrate the…

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